USPS Postage Increase: Starting August 29, 2021


New Rates

It’s been decided! A few months ago the USPS proposed a postage rate increase and now that increase has passed through the PRC (Postal Regulatory Commission). Here is a look at what the new rates will be effective August 29th, 2021.

New postage rates for your fall mailings:

The First Class Mail classification will increase on average 6.8%
  • Presorted Letters and Postcards will increase 7.4%
  • Presorted Flats will increase 10.3%
Marketing Mail classification will increase on average 6.8%
  • Marketing Letters will increase 6.6%
  • Marketing Flats will increase 8.8%
  • EDDM mail will increase 4.2%
Periodicals classification will increase on average 8.8%
  • Outside County rates will increase 8.8%
  • In-County rates will increase 7.3%

The actual dollars and cents increase will vary based on your specific project, so if you’d like to see your expected postage costs for your upcoming projects just let us know. For a full list of the proposed price changes, check out the USPS® Postal Explorer here.



What can you do?

Make sure you are preparing to offset these rising costs by maximizing your ROI with direct mail – here are our recommendations:

Two of the best ways to increase your ROI:

  • Use personalization in your marketing message
  • Retarget your mail recipients with digital ads

Take a look at your current strategy and see how you can make the most out of your marketing efforts. We’re happy to help! Let us know what your goals are and we will work to provide a solution for your business needs.



Aradius Group is a commercial printing company that specializes in marketing strategy, specifically with direct mail, based out of Omaha, NE.