Which Omnichannel Platform is Right for You?
As more customers start looking for experiences that feel personalized you will see less companies using multichannel and more using omnichannel. To help your company master omnichannel, you'll want to focus on finding a platform that allows you to expand your company's messaging, increase profits and improve customer satisfaction.
WHAT IS AN OMNICHANNEL PLATFORM?
According to Contentful, an omnichannel platform is a customer experience software that helps companies provide a consistent customer experience across all channels. Omnichannel platforms provide the ability to access customer data, connect with customers on any channel, and leverage data to deliver personalized experiences.
BENEFITS OF AN OMNICHANNEL PLATFORM:
CREATE CONTENT WITH EASE
With an omnichannel platform, you can create one piece of content and post it across multiple channels. This means you don’t need to create multiple pieces of content for different channels, save time, create it once and post it everywhere.
EXTEND YOUR REACH
By using an omnichannel platform you're able to reach a wider audience! You're able to reach your customers through whatever platform they prefer, this might be email, direct mail, or social media. The easier you make it for customers to reach you and the more often they see your brand, the more customer retention you'll achieve.
IMPROVE BRAND CONSISTENCY
According to HubSpot’s Ultimate List of Marketing Statistics consumers are most frustrated with inconsistent brand messaging. Make sure your brand message is consistent by creating one piece of content to post on all your platforms. When your brand is strong and recognizable, your customers will notice.
WHAT ARE THE DIFFERENT TYPES OF OMNICHANNEL PLATFORMS?
There are different types of omnichannel platforms, what one you might choose will be dependent on what your company is looking for. There are ecommerce platforms, personalization platforms and marketing platforms, which is what we’ll be breaking down.
OMNICHANNEL MARKETING PLATFORM
An omnichannel marketing platform works to help companies manage their marketing campaigns and improve their omnichannel marketing strategy in one place, across whatever channels they may be using. This may include email, social media and blog content.
MARKETINGCLOUDFX
This is a marketing automation platform that helps you with your data across multiple channels. It includes automation and a customer data platform to look at your omnichannel marketing approach. It allows you to integrate your website, emails and calls into one platform.
OMNICHANNEL ECOMMERCE PLATFORM
According to Business News Daily, ecommerce is the process of selling goods and services across multiple channels over the internet. Amazon is one of the top online stores to use this type of platform for their website.
SHOPIFY
You’ve probably heard of this one! Shopify is a popular ecommerce solution and works well for companies looking to use an omnichannel strategy. It allows for a seamless online shopping experience by merging online and in-store experiences.
OMNICHANNEL PERSONALIZATION PLATFORM
An omnichannel personalization platform is a data-driven marketing effort that creates customer experiences from real-time data on channels they're interacting with. This allows companies to build relationships with customers everywhere they interact with that particular brand, that might include website content, digital ads, email, and social media.
ARADIUS ENHANCE
This Aradius Group solution allows you to combine print and digital into one campaign. It focuses on personalization for your customers and allows you to track everything from start to finish. ENHANCE will boost your direct mail response rate by 23-46% by pairing it with one of our digital channels.
DO YOU NEED AN OMNICHANNEL PLATFORM?
If you’re considering moving to an omnichannel strategy, then yes, an omnichannel platform may be something for you to consider! An omnichannel platform, whether it be a marketing, ecommerce, or personalization platform allows you to work in one place and simplify omnichannel by making sure everything is flowing smoothly and seamlessly for your customers. Case studies done by Aradius Group show how omnichannel has positively impacted different industries overtime, check them out!
THE TAKEAWAY
At Aradius Group, we think an omnichannel approach is the future of print advertising. An omnichannel platform will allow you to focus on creating content that is consistent, extending your reach and focusing on your brand consistency. And most importantly, you will have satisfied customers time and time again, because you’re using a strategy that puts them at the center of everything.
If you’re interested in an omnichannel personalization platform, then you should check out Aradius ENHANCE. ENHANCE combines your direct mail with 7 digital technologies to create an omnichannel experience that increases your ROI by reaching your target audience on multiple channels at the same time. See for yourself!
