5 Questions to Ask a Printing Company
Looking for a printing company to team up with for all of your projects? If so, you’re in luck! There are thousands of printing companies to pick from now, but you need to make sure you’re doing your research before you pick one. Let’s discuss a few questions you should go over with a potential printing company to make sure they're the right match for your business.
What services do you offer?
If you’re looking for a printer then there are probably a few projects you have in mind or projects you do repeatedly, so you need to make sure the company can handle them. You also want to discuss potential projects you may be interested in down the line. The company you pick should be able to handle and have experience with many different types of projects.
At Aradius Group we have specific Solutions for you to choose from that include omnichannel, EDDM, custom brand portals, personalized print campaigns and optimized mail formats. You can even find other services ranging from creative services to envelope printing.
What is your turnaround time?
Turnaround time will probably vary based on what you’re asking them to do. This is why it’ll be important to have a project or two in mind when you discuss, so they can give a better estimate to specific things you’re looking for.
It also doesn’t hurt to do some research on your end to know about how long it should take some things to be done, so you can make sure the company’s turnaround time is matching what you’ve found on your own.
Are you sustainable?
In 2023, most companies are probably sustainable. But there may be specific things you’re interested in learning about their sustainability efforts that push you to work with them. This may include what certifications they have as a printer, what they do with leftover paper, and the way they’re being sustainable in their office buildings and in the community. You can also ask about future initiatives they plan on implementing too!
Do you use invest in the latest technology?
Technology is always evolving and you want to make sure you're working with a company that is doing what they can to keep up. This ensures your products are being printed at the highest quality. Don't be afraid to ask what equipment they're using, most printers would be happy to discuss this with you!
Can you help me make my campaigns better?
This is a great one to ask! You want to work with a company that is going to make your campaigns even better. You’ll want to see if they offer campaign consulting as a service. This will allow them to explore what you’re currently doing, how it’s working and what needs to change.
When Aradius Group helps with campaign consulting we look at the way we can optimize your marketing spend. So, what will we do?
- Dig into your lists and data
- Reduce production costs
- Analyze current mail creative
- Reduce postage costs
- Review size specs
- Revise data management approach
The Takeaway
Of course, you may want to add in different questions to this mix, but this is a good place to start with thinking about what you should ask. It’s just important that you’re asking the questions that matter the most to you.
If you’re interested in learning more about what Aradius Group can offer your company, reach out! We’d love to schedule a tour of our plant with you!