Insights on the latest in print & marketing.

E-commerce is more competitive than ever, with countless brands fighting for attention across digital channels. Even great digital campaigns can get lost in the scroll. That’s why leading direct-to-consumer brands aren’t just investing online, they’re turning to print to break through. From inserts and catalogs to[...]

Marketing teams are under intense pressure to deliver bigger results with tighter budgets and fewer resources. In fact, 47% of marketing leaders say budget cuts will make it harder to achieve their goals. Partnering with a flexible creative team is gaining momentum because they adapt quickly, jump into design projects[...]

Print isn’t outdated—it’s just underused. With 74% of marketers ranking direct mail as their top ROI channel, the real challenge is keeping your strategy sharp. It’s not about whether print still works, it’s whether your approach has evolved. Let’s break down how to evaluate your current strategy, build a smarter[...]

Q4 is the busiest and most competitive time of year for businesses. According to Ipsos, nearly one in four consumers begin their holiday shopping in October, starting earlier than ever before. Between holiday promotions, year-end campaigns, and budget deadlines, it’s a season that moves fast. Waiting until the last[...]

Personalization plays a key role in achieving marketing goals like engagement, retention, and revenue. In simple terms, personalization means using what you know about your audience, like their behavior, preferences, or past actions, to tailor your content and offers. With expectations rising among both donors and[...]

Postage rates are increasing July 13, 2025, making now a smart time to revisit your direct mail strategy. Choosing the right format can make a big difference, not just in how your mail piece performs, but in how much you spend.

Measuring return on investment in direct mail campaigns is important because it provides a clear picture of how effective your campaign generates revenue compared to cost, helping you make informed decisions for future marketing efforts and identify areas for improvement. In a data-driven marketing world, data is what[...]

Artificial Intelligence (AI) is a game changer in the marketing world, especially in direct mail. AI is allowing marketers to personalize mailings more than ever before. This shift comes at a time when people are paying more attention to what shows up in their mailbox, and as a result, direct mail is making a strong[...]

With marketing budgets tighter than ever, many businesses are rethinking how to get the most impact for their dollar. Postcards may be a traditional tactic, but they’ve proven time and time again to be one of the most effective marketing strategies. Postcard campaigns are not only budget-friendly, but they’re quick to[...]

Are you feeling digital marketing fatigue? You aren’t the only one. According to a study done by Optimove Marketing, 81% of consumers are ready to unsubscribe due to excessive messages, with 54% valuing relevance and personalization. Digital and email marketing saturation has made it harder for brands to break through[...]