Insights on the latest in print & marketing.

In today’s digital-first marketing world, direct mail is still an effective marketing strategy. Its relevance remains because it combines personalized experiences with the data-driven precision of digital marketing. As businesses aim for more personalized and impactful connections with their audiences, direct mail[...]

In a world dominated by digital marketing, direct mail is a powerful and effective channel for reaching and engaging audiences. But creating a one-off campaign is only part of the equation. To maximize the impact of direct mail, savvy marketers plan their campaigns annually, ensuring consistent brand presence, timely[...]

Creating quality mailing lists that deliver results can be the cornerstone of a successful direct mail marketing campaign. Whether you aim to boost customer engagement, drive conversions, or expand your reach, the quality and relevance of your mailing list are crucial. Let’s look at the steps to build a targeted and[...]

Let’s be honest. Effective marketing takes work. There's a lot to consider, from crafting the perfect creative to selecting the right offer, refining your target list, and adding personalization.Is the extra time and attention worth the investment? To find the answer, let’s look at the results of a study from The[...]

In 2025, the United States Postal Service (USPS) is rolling out a series of innovative incentive promotions designed to enhance the impact of direct mail campaigns. These programs offer businesses a unique opportunity to combine creativity, technology, and sustainability to drive engagement, reduce costs, and achieve[...]

The new year brings excitement and opportunities for businesses to generate leads and re-engage existing customers. Direct mail is a powerful, targeted, and highly personalized medium to kick off 2025 with impact. By leveraging data-driven and creative strategies, direct mail can support digital initiatives and[...]

Social media, email, and online advertising are widespread in today’s marketing world. But there’s one thing you’ll always see marketers going back to repeatedly: data-driven direct mail. It’s remained a staple for decades and has managed to stay relevant by evolving to keep up alongside the digital world. This[...]

The holiday season is critical for businesses across industries, offering significant opportunities to connect with customers and drive sales. As companies compete for attention, direct mail stands out by cutting through the digital marketing clutter and fostering a more personal connection with recipients during the[...]

In today’s marketing landscape, personalization has become essential for brands aiming to stand out and connect meaningfully with their audience. By tailoring experiences to individual preferences, companies can enhance the customer journey, resulting in higher engagement, improved satisfaction, and better conversion[...]

In today’s fast-paced marketing landscape, omnichannel strategies have become essential for creating cohesive and engaging customer experiences across multiple platforms. One way businesses are integrating direct mail with digital engagement is Informed Delivery. This tool by theUnited States Postal Service is[...]