5 Things You Need To Know About Print
Categories and questions you may need to consider
1. BEST MAIL FORMATS
Cost effective formats for direct mail:
Understanding US postal requirements is an overwhelming task, but we can help make it easier for you. We have compiled a list of of the top 10 most popular, cost saving mail formats for you to use in your next campaign.
Learn the size and dimension requirements for automated mail and discover how this can save you money. When is it good to use an envelope and when not? Acquire the knowledge to create clean mailing lists. See great examples of direct mail and find out why it is important to track your mailings. Aradius Group will help make your mailings more efficient and hit the mark every time.
2. PAPER TYPE
How to choose the correct paper:
Choosing the right paper for your projects is critical to the outcome of your printing. Discover how paper is made and the many colors, finishes and surfaces you have to choose from. Did you know there are hundreds of different kinds of white paper? Understand why it is important to know paper terms and how to use those terms when requesting a quote. Why are some papers better for direct mail and others for publications? There is so much to learn about paper!
3. PROOFS
What kind of proof is best?
Proofs are the closest thing your printer can provide you before your job actually goes to press. Is it better to ask for a PDF, content or color proof and what do those terms mean? Find out why some proofs are more economical than others and which one is the best choice for your job. A proof is the perfect place to inexpensively correct any errors before taking a job to press. Learn why proofs are a great communication tool between you and your printer which is always the key to producing great printing.
4. COLOR
Understanding color:
Rest assured, with our presses you’ll get the best results in color and quality. Every year we renew our G7 Certification so that your prints are held to the highest standards in the printing industry today. We have the ability to color match your brand standards, spot colors, and Pantone swatches.
The Idealliance G7 Master program is the world’s leading print facility validation program and must be renewed annually. We have been a G7 Certified printer since 2013 and join a select group of print service providers who have successfully completed training, examination and qualification process of their print production processes, validating our capabilities to the highest level of global industry standards and specifications.
5. FINISHING
Folding and binding choices:
Learn how to make informed decisions about the numerous bindery options that are available in print today. Discover how to choose the right fold for your direct mail piece and why it is important to always create a fold sample for your job. What is the difference between perfect binding and stitch binding? Why do you need to score paper for a clean fold? Bindery methods vary according to price, durability, and appearance and we’ll teach you the reasons why. Even the way you package your print job is important, find answers to these questions and much more making your job glide through production up to the very end.
A team that can help
So, no matter what questions you have or what you project looks like, our team of Certified Mail Pros have the knowledge to make suggestions for you that can save you money on your campaign or increase your ROI. A partnership with Aradius Group means that you have people who are looking for ways to make the most out of your budget and produce results that align with your marketing goals.
Aradius Group is a commercial printing company that specializes in marketing strategy, specifically with direct mail, based out of Omaha, NE.