There are many ways to engage your audience, raise your company's visibility, and define your brand in the marketplace. From drip marketing to event planning to strategic direct mail campaigns, you have many tools at your disposal. Regardless of which tools (or combination of tools), you use, here are five tips to keep in mind.
Although you want to communicate with your audience frequently using the right channel mix, be strategic in your timing. Some companies bombard their audiences so that those audiences begin to tune them out. Pick your channels—and your moments—and make them count.
It's tempting to load up your communications with every bit of information right out of the gate. The risk, however, is that your audience will get overwhelmed and buy nothing at all. Keep it simple.
Encourage the departments within your company to work together. Whether in marketing, sales, or customer service, break down the silos and lean into each other's experience. Bring in outside perspectives, as well. By all means, ask your customers! Just because your message is clear to you doesn't mean it's clear to everyone else.
Once recipients have read your communication, tell them what you want them to do. Call for more information? Buy a product? Sign up for a seminar? Without a CTA, the communication can get set aside for later, then be lost or forgotten and never acted upon. We mention it because the CTA gets overlooked more often than you think.
When you've got a great idea, it's tempting to want to take it to market quickly. But take your time to get it right.
Your company branding is important. Make sure you're taking your time to figure out what works best. Keep these tips in mind to create a strong brand!
Aradius Group is a commercial printing company that specializes in marketing strategy, specifically with direct mail, based out of Omaha, NE.