Automate Your Marketing Collateral with a Digital Storefront

Who doesn’t love saving money and simplifying processes? That’s what you get when you switch from traditional ordering methods, such as sending email requests or placing orders over the phone, to an automated digital storefront.

What Is a Digital Storefront?

So, what exactly is a digital storefront? A digital storefront is an online platform that allows businesses to order products and services or manage inventory through a user-friendly interface.

A digital storefront can be customized for your company, providing a central hub where team members can order and fulfill brand collateral materials, track inventory, view past orders, and manage budgets. Let’s look at how digital storefronts help simplify ordering, reduce errors, and save time.

1. Automate Ordering

One of the things that makes a digital storefront so efficient is the ability to automate ordering. With everything in one place, your self-service platform allows you to easily select, customize, and place orders for frequently used products.

2. No More Wasted Inventory

Tired of storing up inventory that isn’t being used? Digital storefronts allow you to order in small quantities on demand. This also allows you to cut your waste, and you no longer throw out large amounts of letterhead, brochures, or other business or marketing materials when they go out of date. Just order what you need when you need it.

3. Reduce Errors

You can include built-in templates, branding guidelines, and approval workflows into your digital storefront to ensure that each order is accurate and on brand, reducing the need for much oversight. This type of automation setup saves time, minimizes errors, and allows businesses to streamline the ordering process, making it faster and more efficient.

4. Embrace the Template

If you’re creating new templates every time you need something printed, you’ll likely spend a lot of money on design. By creating templates for your most common projects that can be used repeatedly, you can save money in the long run. You’ll still want the most creative, one-off jobs professionally designed, but simple, recurring projects can be managed in-house without compromising your brand.

5. Save Time

Time is money, right? Using a brand-approved template lets you complete projects in hours rather than weeks, even when you need to change the copy, offer, or image. This allows you to respond more quickly to market changes, such as your competitors' moves or other projects you’re working on.

The Takeaway

There are many benefits to a digital storefront, such as cutting print costs by automating ordering and reducing wasted inventory. With everything ready to go in one place, you keep orders on brand and gain efficiency. If you’re interested in learning more about digital storefronts, watch a demo of our storefront solution, Aradius AXIS, and see how you can simplify your process by making this simple change!