How does print impact the work your company does?

3 MIN READ

In today's digital age, it’s essential to consider what a company would be like without print. Whether it's brochures, business cards, marketing collateral, or internal documentation, print materials continue to play a vital role in conveying a company's message, establishing its brand, and facilitating communication.

 

In this age of screens and pixels, the tactile and tangible nature of print offers a unique value. Let's discuss some ways in which a company relies on print and how its absence would impact various aspects of operations, marketing, and communication strategies.

 

How do companies use print and why is it important

Companies use print in various ways to achieve their marketing, communication, and branding goals. Despite the rise of digital media, print materials remain valuable for reaching specific audiences and creating tangible connections. Here are several ways companies use print, and imagine what it'd be like if these things didn't exist:

 

Brand Identity Materials

Business cards are not only essential for networking, but they also serve as a powerful marketing tool. When exchanged during meetings and events, business cards provide a tangible representation of a company's brand and identity. In addition to contact information, business cards often feature the company's logo and colors, creating a cohesive and memorable visual representation.

 

If print didn't exist though, it'd be hard to carry out your brand's identity to its fullest potential. 

 

Direct Mail

Postcards are one of the most important print materials that a company can use to effectively communicate with their customers.

 

Postcards are a popular choice for direct mail campaigns because they provide a concise and visually appealing way to convey a brief message or offer. Whether it's a special promotion, a discount code, or simply a friendly reminder, postcards grab the attention of recipients and encourage them to take action.

 

If your company did away with print, you wouldn't have any eye-catching designs or vibrant colors that postcards offer. You'd lose out on the chance of being noticed and remembered for tangibility. Instead you might have only digital advertisements that can easily get lost in a sea of online content.

 

Packaging and Labels

Product packaging plays a crucial role in creating a unique identity for a product. Printed packaging not only includes essential product information but also incorporates branding elements and design elements that contribute to the overall aesthetic and appeal of the product.

 

If print is gone, companies won't have the option of using a visual representation even on something as small as an envelope to demonstrate the brand's identity.

 

Internal Use

Training manuals are an essential component of any company's internal documentation. These printed materials provide employees with the necessary information and instructions for their training and reference.

 

Whether it's onboarding new hires or providing ongoing training for existing employees, training manuals play a crucial role in ensuring that everyone in the organization is equipped with the knowledge and skills they need to perform their job effectively.

 

Can you imagine how much harder training new employees would be if print wasn't around? I can't! Sometimes you need a hard copy to reference when you're learning something for the first time. 

 

Tangibility and Credibility

Print materials offer a tangible means for businesses to establish a connection with their audience. The physicality of brochures, business cards, and other printed items leaves a lasting impression on recipients, creating a sense of authenticity and reliability. When a business invests in high-quality printed materials, it conveys professionalism and trustworthiness, which resonates with consumers.

 

The business card you love to pass out at conferences? They're gone if print is no longer! Think about how much those help spread the word about your business.

 

Complementary to digital

Print materials can seamlessly integrate into a comprehensive marketing strategy, complementing digital efforts and enhancing their impact. For instance, including a QR code on a printed piece allows customers to easily access an online platform for more information or make purchases. This integration bridges the gap between print and digital, providing a seamless experience for the audience.

 

Additionally, sending printed materials alongside digital campaigns, such as a follow-up postcard after an email campaign, reinforces the message and increases its overall impact. These strategies leverage the strengths of both print and digital media, creating a powerful and cohesive marketing approach.

 

What would your company do without print? 

Simply put, it would be very hard to run a business without print. The absence of print would have a profound impact on various aspects of a company's operations, marketing, and communication strategies. Without print, a company would struggle to establish and maintain its brand identity. The tangible nature of print materials, such as business cards and brochures, allows for a physical connection with the audience, leaving a lasting impression and creating a sense of authenticity and credibility.

 

Furthermore, print materials play a crucial role in the spreading of information and the communication of important messages. Without print, companies would lose an effective and targeted marketing tool.

 

The absence of print would limit a company's ability to engage and capture the attention of potential customers.

 

The takeaway

In conclusion, the importance of print for companies cannot be overstated. Its tangible and credible nature, targeted marketing capabilities, contribution to brand recognition, engagement and attention-grabbing attributes, and ability to complement digital efforts all make print materials an indispensable tool for businesses. It's never print OR digital, it has to be print AND digital together to have a successful campaign.

 

Without print, a company would face significant challenges in establishing and maintaining its brand, effectively communicating with its audience, and training its employees.