Should You Use Direct Mail?
Here are 11 statistics about direct mail that you should know.
1. Open rate
Direct mail has an open/read rate of 42%.
2. Customer spend
Recipients of direct mail purchase 28% more items and spend 28% more than those who do not receive mail.
3. Connects you to your customer
41% of direct mail recipients look forward to checking their mailboxes each day. (Source: Gallup)
73% of American consumers say they prefer being contacted by brands via direct mail because they can read it whenever they want. (Source: Epsilon)
5. Increased ROI
Direct mail offers a 29% return on investment. (Source: Marketing Charts)
6. Invites a response
Consumers aged 45-54 are the demographic group most likely to respond to direct mail pieces. (Source: Data & Marketing Association)
7. More visibility
80–90% of direct mail gets opened, while only 20–30% of email does. (Source: United States Postal Service)
Only 44% of people can recall a brand immediately after seeing a digital ad compared to 75% of those who receive direct mail. (Source: Marketing Profs)
9. Simple and effective
Direct mail requires 21% less cognitive effort to process than email. (Source: Ipsos/Canada Post)
10. Brand recognition
Brand recall is 70% higher for consumers exposed to direct mail ads than to digital ads. (Source: Ipsos/Canada Post)
11. Preferred method of communication
30% of Millennials say that direct mail is more effective at getting them to take action compared to 24% who say the same of email. (Source: Direct Marketing News)
Think direct mail is a marketing rock star? We do, too! Talk to us about creating your next direct mail campaign.
Editor’s note: Thanks to Small Business Genius for compiling many of the stats cited here. https://www.smallbizgenius.net/by-the-numbers/direct-mail-statistics/#gref
Aradius Group is a commercial printing company that specializes in marketing strategy, specifically with direct mail, based out of Omaha, NE.