Latest Mailing Promotions: Informed Delivery Discount

If you’ve been looking for a way to bridge the gap between your physical mail and digital interaction, the United States Postal Service is offering a new promotion, and Aradius Group can help you take advantage of it. With the 2024 Informed Delivery Promotion, you can enhance your direct mail campaigns with digital content while getting a 4% discount on postage.

Let’s examine this Informed Delivery Promotion, how to get started, and how it can benefit your business.

What is Informed Delivery?

Informed Delivery is a free USPS notification service that provides residential and business consumers with a digital preview of their incoming mail via email or an online dashboard.

This service shows images of the exterior of the mail pieces but also allows businesses to add interactive content, such as ride-along ads, which can include a call-to-action, a link to a website, or other digital content.

The 2024 Promotion Details

The 2024 Informed Delivery Promotion gives participating companies a 4% discount on postage, all while allowing the end-user to get a sneak peek of their mail, a full-color image with a compelling call-to-action to engage receipts, and a live URL embedded in the ride-along that correlates with your campaign. The postage discount promotion runs from August 1, 2024, to December 31, 2024, and is available for First-Class and USPS Marketing Mail. A few things to note about this promotion:

• It doesn’t work for Every Door Direct Mail projects since it’s driven off an Intelligent Mail.
• Informed Delivery must be set up 48 hours prior to when your mail is set to be released.
• Each campaign runs for 30 days.
• End-of-campaign reporting, which tracks click-through rate and activity, is available.
  
  

How to Get Started

Participating in the Informed Delivery Promotion requires some preparation. Here’s a quick guide to get you started:

1. Plan Your Campaign: Contact Aradius Group to get started; our experts can help you integrate email content with your physical mail piece best. Consider what interactive elements, such as promotional codes, videos, or quick links to your website, could engage your audience when they see your mail piece in the Informed Delivery email.
2. Create Your Mail Piece: Create your mail piece and accompanying digital content for your campaign. Make sure that the physical and digital elements are complementary and work together to enhance the customer’s experience. Need design help? Our team has you covered with creative services.
   
   If you’re interested in saving more on postage, check out our solution, REACH! It was designed to help save you money by taking the top 10 direct mail formats and adjusting their dimensions to help you save on postage costs. Check out our REACH InDesign Templates to get started
   
3. Register for the Promotion: Aradius Group can help you register for the promotion within the designated period and ensure your mail pieces meet the eligibility requirements.
4. Monitor Your Campaign: Use the tools provided by USPS to track your campaign's performance. Analyze the results to see how the digital elements influenced customer engagement and adjust as needed.

The Takeaway

The USPS Informed Delivery Promotion provides a dual engagement opportunity. Not only does your physical mail reach your audience, but the accompanying digital content enhances the customer experience and offers another layer of interaction. This additional touchpoint can increase brand awareness and higher response rates, making your direct mail campaign more effective. If you’re ready to save 4% on your postage costs, reach out! We’d love to help you get started.