Insights on the latest in print & marketing.

Artificial Intelligence can be seen across all industries, and marketing is no different. It’s not just the future. It’s already reshaping how marketing works and how marketers connect with audiences. As AI adoption grows, it continues to streamline workflows, enhance personalization, and improve automation. Let’s[...]

Direct mail retargeting is a powerful way for businesses to re-engage lapsed or interested customers by delivering personalized, tangible messages based on their online behavior. This strategic move shows that direct mail can have a response rate five to nine times higher than digital options, with an average open[...]

Creating quality mailing lists that deliver results can be the cornerstone of a successful direct mail marketing campaign. Whether you aim to boost customer engagement, drive conversions, or expand your reach, the quality and relevance of your mailing list are crucial. Let’s look at the steps to build a targeted and[...]

The new year brings excitement and opportunities for businesses to generate leads and re-engage existing customers. Direct mail is a powerful, targeted, and highly personalized medium to kick off 2025 with impact. By leveraging data-driven and creative strategies, direct mail can support digital initiatives and[...]

Social media, email, and online advertising are widespread in today’s marketing world. But there’s one thing you’ll always see marketers going back to repeatedly: data-driven direct mail. It’s remained a staple for decades and has managed to stay relevant by evolving to keep up alongside the digital world. This[...]

The holiday season is critical for businesses across industries, offering significant opportunities to connect with customers and drive sales. As companies compete for attention, direct mail stands out by cutting through the digital marketing clutter and fostering a more personal connection with recipients during the[...]

In today’s marketing landscape, personalization has become essential for brands aiming to stand out and connect meaningfully with their audience. By tailoring experiences to individual preferences, companies can enhance the customer journey, resulting in higher engagement, improved satisfaction, and better conversion[...]

In today’s fast-paced marketing landscape, omnichannel strategies have become essential for creating cohesive and engaging customer experiences across multiple platforms. One way businesses are integrating direct mail with digital engagement is Informed Delivery. This tool by theUnited States Postal Service is[...]

In today’s highly competitive market, personalized marketing has proven to be a game-changer. According to Epsilon, 80% of consumers are more likely to purchase from a brand that provides personalized experiences. In this blog, we will dive into the impact of personalized marketing on ROI, exploring key statistics and[...]

If you’ve been looking for a way to bridge the gap between your physical mail and digital interaction, the United States Postal Service is offering a new promotion, and Aradius Group can help you take advantageof it. With the 2024 Informed Delivery Promotion, you can enhance your direct mail campaigns with digital[...]