Postage changes are coming this summer, are you ready? Let's look at the upcoming postage rate changes, the impact it can have on your direct mail campaigns, and how working with a professional full-service printer like Aradius Group can save you time and money.
Starting July 14, 2024, postage rates will increase by five cents after the Postal Regulatory Commission signed off on the United States Postal Service’s proposal to raise rates. According to USPS, these price adjustments are being added to help support the financial stability of the organization’s Delivering for America 10-year plan.
Here’s a breakdown of the rate changes:
Whether you are a small business owner or a large corporation, the impact of these changes is widespread. The rise in postage costs adds an extra layer of consideration for businesses aiming to streamline operations and reduce overheads. Working with a full-service partner, like Aradius Group, can offer a few strategic advantages that may help mitigate the impact of increased mailing costs.
Here are some advantages to consider:
Many commercial printers and direct mail experts, like Aradius Group, offer bulk printing and mailing services that can result in significant cost savings. By printing in larger quantities and leveraging bulk mailing discounts, we can help businesses reduce the per-unit cost of printing and shipping.
A full-service partner can also help optimize mail pieces to meet USPS requirements, ensuring they qualify for the lowest possible postage rates. At Aradius Group, this is done with REACH, one of our direct mail solutions, which provides you with the top 10 most cost-effective mail size formats upfront to ensure your direct mail campaign budget is spent to reach the largest possible audience versus unnecessary postage.
If you're interested in learning more about cost-saving mail formats and sizing, we've compiled all of the popular mail formats into our REACH InDesign Templates for you, check it out!
Clean mailing data is essential to ensuring your business is avoiding wasted postage costs. Aradius Group’s data management team can analyze your mailing list data, remove all undeliverable or duplicate mailings, and create a report for you based on our findings so that you can stop spending more than you should to get your marketing message in homes.
Is your company in need of a postage clean-up? We can help! Aradius Group offers free postage audits where we go over postage statements, type of mail piece, mailing data and more!
The July 14th, USPS postage rate increase is coming.. and while it can pose challenges to your marketing strategy, working with a strategic partner can help your business navigate these changes effectively. By leveraging bulk discounts, optimizing mail pieces, and managing mailing lists, Aradius Group can help you find ways to reduce costs and enhance the impact of your mailings.
Schedule a Discovery Call if you’d like to talk about how we can help with your next postage audit!