Insights on the latest in print & marketing.

Adding someone's name to a mailpiece is personalization. It's just not where personalization has to end. The same customer, donor, or member data you're already collecting can influence the message someone receives, the imagery they see, the offer they're presented with, and even what happens after they scan a QR[...]

Marketing teams have automated almost everything. Campaigns launch from CRMs, approvals happen in project management tools, and reporting is available with a few clicks. Yet for many organizations, ordering print is still surprisingly manual. An employee emails marketing for business cards. Someone searches for an old[...]

Beginning July 12, 2026, the United States Postal Service will implement its latest postage rate adjustments, with mailing services increasing by an average of 4.8%. While these changes aren't unexpected, they're an important reminder for organizations that rely on direct mail to review budgets and plan upcoming[...]

When a direct mail campaign underperforms, it's easy to assume you need a new design, a bigger offer, or a completely different approach. But the most successful marketers know that this is the time to test. Not "throw spaghetti at the wall" kind of testing, but strategic, A/B testing. A/B testing allows you to[...]

If you use direct mail as part of your marketing strategy, you've probably noticed that USPS changes are a constant. Postal rate adjustments, delivery standards, promotions, and operational updates can all impact the timing and cost of your campaigns. The good news? You don't need to become a postal expert to navigate[...]

Most direct mail programs don’t underperform because of bad creative. They underperform because of small breakdowns across targeting, timing, production, and measurement that compound over time. This checklist is for teams already running mail who want better results without rebuilding everything. Use it like an[...]

We’re proud to share that our operations system has earned HITRUST e1 Certification for cybersecurity and information protection. HITRUST e1 Certification validates that foundational cybersecurity controls are in place and have been assessed through an independent assurance process. This certification applies[...]

Taylor Swift didn’t build one of the most loyal audiences in modern culture by accident. Long before “community-led marketing” became a buzzword, she was quietly testing, learning, and doubling down on what made people feel genuinely connected to her brand. If you look closely, many of the things she’s done over the[...]

As we move into 2025, it’s clear that marketing is becoming more complex, personalized, and data-driven. Staying competitive requires keeping up with trends and integrating new approaches across digital and offline channels. At Aradius Group, we specialize in creating integrated marketing campaigns that combine[...]

In a world dominated by digital marketing, direct mail is a powerful and effective channel for reaching and engaging audiences. But creating a one-off campaign is only part of the equation. To maximize the impact of direct mail, savvy marketers plan their campaigns annually, ensuring consistent brand presence, timely[...]