The Aradius Group Blog

Which omnichannel platform is right for you?

Which omnichannel platform is right for you?

3 MIN READ

As more customers start looking for experiences that feel personalized you will see less companies using multichannel and more using omnichannel. To help your company master omnichannel, you'll want to focus on finding a platform that allows you to expand your company's messaging, increase profits and improve customer[...]

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What Is Omnichannel?

What Is Omnichannel?

6 MIN READ

WHAT IS OMNICHANNEL? Let’s talk about omnichannel. It’s a term you’ve probably heard, especially if you’re in the market to upgrade your current marketing campaigns. According to HubSpot, omnichannel is a lead nurturing and user engagement approach in which a company gives access to their products, offers and support[...]

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5 Tips for Better Omnichannel Campaigns

5 Tips for Better Omnichannel Campaigns

1 MIN READ

With your customers being bombarded with so many different channels daily, how do you pick the right channel(s) to get your message across? In an ideal world, you'd use every channel your customers interact with. In the real world, however, very few companies can make that happen. Fortunately, there are some simple[...]

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Personalization Spells

Personalization Spells "Respect"

1 MIN READ

Think about this, you come home and discover that you received a direct mail piece. Nice! We all love mail. But then you talk to your neighbor, and they got the same piece in their mailbox. Then you talk to another neighbor, and they got one, too. So did the neighbor across the street and the neighbor the next road[...]

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Best Practices For Great Customer Data

Best Practices For Great Customer Data

2 MIN READ

When it comes to marketing, one channel doesn’t reign supreme. All channels work together, and the foundation beneath them is data. Data helps you create relevance, connect with your audience, and provide each individual a positive brand experience to help increase your retention rates. What is the best way to make[...]

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How To Stay Connected To Your Customers

How To Stay Connected To Your Customers

1 MIN READ

Are you up for a surprise? In a customer satisfaction study of 10 major industries, nearly three-quarters (72%) of respondents indicated that they were delighted with the products or services they purchased, yet 88% said that they were willing to switch providers for any reason!

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Study: Personalization Translates into Increased ROI

Study: Personalization Translates into Increased ROI

1 MIN READ

The Need for Personalized Content Data-driven, personalized marketing has become nearly ubiquitous in today’s hyper-competitive economy. But is it really necessary? Can’t you just mail more generic offers at a lower cost and get the same results? Not anymore. Why? Because long-term profits have become highly[...]

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5 Tips for Non-Profit Marketing Success

5 Tips for Non-Profit Marketing Success

1 MIN READ

Non-profit leaders continue to face the ongoing challenges of fundraising in an increasingly competitive market. But the most recent “Non-profit Leadership Impact Study” from Non-ProfitPRO shows that when NPOs have a strategy in place, things go much better. While the study covers leadership issues ranging from[...]

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Saving Money on Print by Using Digital Storefronts

Saving Money on Print by Using Digital Storefronts

1 MIN READ

Automate Redundancies When it comes to ordering print, did you know that you can save money by changing from traditional ordering methods, such as sending email requests or placing orders over the phone, to a streamlined automated storefront? Here are five ways this simple change can boost your bottom line:

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Personalization: It Doesn’t Have to Be Complicated

Personalization: It Doesn’t Have to Be Complicated

2 MIN READ

When it comes to personalization in marketing, both digital and print, are you still on the sidelines? Do you want to give personalization a try, but think it’s too complicated? It doesn’t have to be. Here are five ways to think about personalized marketing to kick-start your efforts.

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