Insights on the latest in print & marketing.

Personalized print in direct mail has revolutionized the way businesses connect with their target audience. This strategy involves tailoring printed materials to cater specifically to individual recipients, addressing their unique preferences, behaviors, and needs. This allows for the creation of customized direct[...]

In today's digital age, it can be easy to overlook the power of personalized print. However, by tailoring your marketing efforts to the individual customer, you have the opportunity to make a lasting impression and build brand loyalty. With the ability to collect customer data and create targeted campaigns,[...]

Think about this, you come home and discover that you received a direct mail piece. Nice! We all love mail. But then you talk to your neighbor, and they got the same piece in their mailbox. Then you talk to another neighbor, and they got one, too. So did the neighbor across the street and the neighbor the next road[...]

The Need for Personalized Content Data-driven, personalized marketing has become nearly ubiquitous in today’s hyper-competitive economy. But is it really necessary? Can’t you just mail more generic offers at a lower cost and get the same results? Not anymore. Why? Because long-term profits have become highly[...]

When it comes to ordering print, did you know that you can save money by changing from traditional ordering methods, such as sending email requests or placing orders over the phone, to a streamlined automated storefront? Here are five ways this simple change can boost your bottom line:

When it comes to personalization in marketing, both digital and print, are you still on the sidelines? Do you want to give personalization a try, but think it’s too complicated? It doesn’t have to be. Here are five ways to think about personalized marketing to kick-start your efforts.

Let’s face it. Marketing isn’t easy. There are so many things to think about — creative, offer, list, personalization, and more. Are those extra hours of investment worth it? To find the answer, let’s look at the results of a classic study from The Rochester Institute of Technology (RIT).