Insights on the latest in print & marketing.

Starting July 14, 2024, the United States Postal Service is introducing a five-cent postage rate increase presenting an opportunity for businesses and individuals to re-evaluate their mailing strategies and discover cost-saving measures. This is a chance to optimize mailing practices, streamline operations, and[...]

Direct mail advertising, a cornerstone of marketing strategies for decades, continues to hold relevance and importance in the contemporary digital age. Direct mail involves the distribution of physical promotional materials, such as postcards, brochures, or catalogs, directly to targeted recipients via postal mail.[...]

In today's environmentally-conscious landscape, integrating sustainable practices into direct mail marketing is crucial. By utilizing recycled materials, minimizing waste, and embracing digital alternatives where possible, businesses not only reduce their carbon footprint but also enhance their brand's image.[...]

Personalized print in direct mail has revolutionized the way businesses connect with their target audience. This strategy involves tailoring printed materials to cater specifically to individual recipients, addressing their unique preferences, behaviors, and needs. This allows for the creation of customized direct[...]

You’re probably wondering what data means when it comes to direct mail. In short, it’s customer data that’s collected in different ways. It might include a customer’s age, gender, demographic, and address. There isn’t one right way to collect data, but the way you collect it and use it can be the difference between a[...]

In today's digital-heavy world, finding ways to make your business stand out is crucial. Adding in print marketing advertising is a great way to break up the redundancy. A concern you might have is the cost of print pieces, but that doesn't have to be a concern anymore. Print materials fit into a wide range of[...]

The importance of environmental sustainability is a hot topic currently, and for good reason. As global awareness of environmental issues continues to rise, consumers are making purchasing decisions based on ethical and sustainable practices. This shift is driven by a growing consumer preference for eco-friendly[...]

With everyone turning to digital communication, it can be easy to overlook the tangible impact that a reliable printing partner can have on the success and efficiency of your business. From creating eye-catching marketing materials to ensuring seamless documentation processes, a printing partner is not just a service[...]

In our fast-paced digital world, where communication is instant and information is abundant, mailing lists have managed to stand the test of time. For businesses and organizations mailing lists remain a powerful tool for connecting with a target audience, fostering relationships, and driving engagement. We're going to[...]

When it comes to print and digital mediums, people often think it has to be one or the other, but not both. But what if we told you the answer is combining both to get the most out of the work you’re doing for your company? Let's dive in and discover the endless possibilities when these two mediums work together to[...]