The Aradius Group Blog

What is EDDM?

What is EDDM?

5 MIN READ

Are you a business that’s looking for a way to let the community around you know about your products? Direct mail is probably a great option for you but not just any direct mail campaign. You’d benefit from Every Door Direct Mail, which is a program ran by USPS with the intention of promoting small businesses. This[...]

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Why you should be using Every Door Direct Mail

Why you should be using Every Door Direct Mail

2 MIN READ

If you’ve stumbled across a blog titled “Why You Should Be Using Every Door Direct Mail” then you’re probably looking for benefits of adding the program to your business. We’re here to break down some questions you may have and explain how your company could use EDDM in future direct mail campaigns.

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Everything you need to know about EDDM sizes

Everything you need to know about EDDM sizes

2 MIN READ

Are you looking for an easy way to get information out about your company or products? Every Door Direct Mail (EDDM) through the United States Postal Service is one of the best, and most efficient ways to do so. Not sure what EDDM is or where to get started? We’ll break down what you may need to know before you jump[...]

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Learn about easy mailing services for your company

Learn about easy mailing services for your company

3 MIN READ

You probably landed here because you’re interested in learning about the easiest way to tell the community about your company – great news, informing the community about your company and products doesn't have to be hard, especially with easy mailing services like direct mail. Keep reading to learn a few easy ways to[...]

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Which omnichannel platform is right for you?

Which omnichannel platform is right for you?

3 MIN READ

As more customers start looking for experiences that feel personalized you will see less companies using multichannel and more using omnichannel. To help your company master omnichannel, you'll want to focus on finding a platform that allows you to expand your company's messaging, increase profits and improve customer[...]

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5 Tips for Better Omnichannel Campaigns

5 Tips for Better Omnichannel Campaigns

1 MIN READ

With your customers being bombarded with so many different channels daily, how do you pick the right channel(s) to get your message across? In an ideal world, you'd use every channel your customers interact with. In the real world, however, very few companies can make that happen. Fortunately, there are some simple[...]

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What is the future of print advertising?

What is the future of print advertising?

3 MIN READ

For years, print advertising was what most brands chose to connect with customers. You’d see it in the newspaper, a magazine or even shopping center. Now, a lot of people find themselves relying on digital media to advertise, but that doesn’t mean print advertisement isn’t still thriving. It just means businesses are[...]

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Omnichannel vs Multichannel

Omnichannel vs Multichannel

3 MIN READ

Omnichannel and multichannel. Marketing terms you’ve probably heard, but what makes them different? They both involve the use of more than one channel to communicate, but there are a number of differences between the two. You may find that one is more beneficial to your business than the other. 

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USPS Postage Increase: Starting July 10, 2022

USPS Postage Increase: Starting July 10, 2022

1 MIN READ

New Rates  You'll see new postage rates at the post office this summer! The USPS recently proposed a postage rate increase and now that increase has passed through the PRC (Postal Regulatory Commission). Here's a look at what the new rates will be effective July 10th, 2022. 

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Personalization Spells

Personalization Spells "Respect"

1 MIN READ

Think about this, you come home and discover that you received a direct mail piece. Nice! We all love mail. But then you talk to your neighbor, and they got the same piece in their mailbox. Then you talk to another neighbor, and they got one, too. So did the neighbor across the street and the neighbor the next road[...]

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