Insights on the latest in print & marketing.

Beginning July 12, 2026, the United States Postal Service will implement its latest postage rate adjustments, with mailing services increasing by an average of 4.8%. While these changes aren't unexpected, they're an important reminder for organizations that rely on direct mail to review budgets and plan upcoming[...]

When a direct mail campaign underperforms, it's easy to assume you need a new design, a bigger offer, or a completely different approach. But the most successful marketers know that this is the time to test. Not "throw spaghetti at the wall" kind of testing, but strategic, A/B testing. A/B testing allows you to[...]

If you use direct mail as part of your marketing strategy, you've probably noticed that USPS changes are a constant. Postal rate adjustments, delivery standards, promotions, and operational updates can all impact the timing and cost of your campaigns. The good news? You don't need to become a postal expert to navigate[...]

Most direct mail programs don’t underperform because of bad creative. They underperform because of small breakdowns across targeting, timing, production, and measurement that compound over time. This checklist is for teams already running mail who want better results without rebuilding everything. Use it like an[...]

Taylor Swift didn’t build one of the most loyal audiences in modern culture by accident. Long before “community-led marketing” became a buzzword, she was quietly testing, learning, and doubling down on what made people feel genuinely connected to her brand. If you look closely, many of the things she’s done over the[...]

Postage rates are increasing July 13, 2025, making now a smart time to revisit your direct mail strategy. Choosing the right format can make a big difference, not just in how your mail piece performs, but in how much you spend.

Measuring return on investment in direct mail campaigns is important because it provides a clear picture of how effective your campaign generates revenue compared to cost, helping you make informed decisions for future marketing efforts and identify areas for improvement. In a data-driven marketing world, data is what[...]

Artificial Intelligence (AI) is a game changer in the marketing world, especially in direct mail. AI is allowing marketers to personalize mailings more than ever before. This shift comes at a time when people are paying more attention to what shows up in their mailbox, and as a result, direct mail is making a strong[...]

Are you feeling digital marketing fatigue? You aren’t the only one. According to a study done by Optimove Marketing, 81% of consumers are ready to unsubscribe due to excessive messages, with 54% valuing relevance and personalization. Digital and email marketing saturation has made it harder for brands to break through[...]

Digital direct mail marketing is evolving rapidly, combining traditional print with advanced digital strategies to create more personalized, data-driven campaigns. By integrating direct mail with digital channels—such as email, social media, and programmatic ads—marketers can enhance engagement, track customer[...]