Insights on the latest in print & marketing.

Your emails are fighting for attention in a crowded inbox. Your paid ads disappear the second someone scrolls past. Your organic reach depends on an algorithm you don’t control. And your direct mail strategy? If the answer is “We don’t really do direct mail,” that might be the scariest part. Not because every campaign[...]

Every year, USPS offers promotions that give qualifying mailers postage discounts for trying different technologies, formats, and approaches. And every year, it’s tempting to look at the list, find the easiest box to check, and move on. If you’re already spending the time and money to put something in someone’s[...]

“We should send a postcard.” Maybe. But before you open InDesign, pick a size, or start debating paper stocks, there are a few more important questions to answer. A great print campaign doesn’t start with the piece itself. It starts with what you’re trying to accomplish, who you’re trying to reach and what you want to[...]

Adding someone's name to a mailpiece is personalization. It's just not where personalization has to end. The same customer, donor, or member data you're already collecting can influence the message someone receives, the imagery they see, the offer they're presented with, and even what happens after they scan a QR[...]

Marketing teams have automated almost everything. Campaigns launch from CRMs, approvals happen in project management tools, and reporting is available with a few clicks. Yet for many organizations, ordering print is still surprisingly manual. An employee emails marketing for business cards. Someone searches for an old[...]

Beginning July 12, 2026, the United States Postal Service will implement its latest postage rate adjustments, with mailing services increasing by an average of 4.8%. While these changes aren't unexpected, they're an important reminder for organizations that rely on direct mail to review budgets and plan upcoming[...]

When a direct mail campaign underperforms, it's easy to assume you need a new design, a bigger offer, or a completely different approach. But the most successful marketers know that this is the time to test. Not "throw spaghetti at the wall" kind of testing, but strategic, A/B testing. A/B testing allows you to[...]

If you use direct mail as part of your marketing strategy, you've probably noticed that USPS changes are a constant. Postal rate adjustments, delivery standards, promotions, and operational updates can all impact the timing and cost of your campaigns. The good news? You don't need to become a postal expert to navigate[...]

Most direct mail programs don’t underperform because of bad creative. They underperform because of small breakdowns across targeting, timing, production, and measurement that compound over time. This checklist is for teams already running mail who want better results without rebuilding everything. Use it like an[...]

Taylor Swift didn’t build one of the most loyal audiences in modern culture by accident. Long before “community-led marketing” became a buzzword, she was quietly testing, learning, and doubling down on what made people feel genuinely connected to her brand. If you look closely, many of the things she’s done over the[...]