Maximize Your Marketing Potential with Informed Delivery

Maximize Your Marketing Potential with Informed Delivery

4 MIN READ

In today’s fast-paced marketing landscape, omnichannel strategies have become essential for creating cohesive and engaging customer experiences across multiple platforms. One way businesses are integrating direct mail with digital engagement is Informed Delivery. This tool by theUnited States Postal Service is[...]

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How to Beat the 2024 USPS Postage Increase

How to Beat the 2024 USPS Postage Increase

3 MIN READ

Starting July 14, 2024, the United States Postal Service is introducing a five-cent postage rate increase presenting an opportunity for businesses and individuals to re-evaluate their mailing strategies and discover cost-saving measures. This is a chance to optimize mailing practices, streamline operations, and[...]

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Why Direct Mail Advertising Works: Doing More with Direct Mail, Pt. 4

Why Direct Mail Advertising Works: Doing More with Direct Mail, Pt. 4

5 MIN READ

Direct mail advertising, a cornerstone of marketing strategies for decades, continues to hold relevance and importance in the contemporary digital age. Direct mail involves the distribution of physical promotional materials, such as postcards, brochures, or catalogs, directly to targeted recipients via postal mail.[...]

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How to Make Direct Mail Sustainable

How to Make Direct Mail Sustainable

4 MIN READ

In today's environmentally-conscious landscape, integrating sustainable practices into direct mail marketing is crucial. By utilizing recycled materials, minimizing waste, and embracing digital alternatives where possible, businesses not only reduce their carbon footprint but also enhance their brand's image.[...]

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Using Personalized Print to Enhance Your Campaign: Doing More with Direct Mail (Part 2)

Using Personalized Print to Enhance Your Campaign: Doing More with Direct Mail (Part 2)

5 MIN READ

Personalized print in direct mail has revolutionized the way businesses connect with their target audience. This strategy involves tailoring printed materials to cater specifically to individual recipients, addressing their unique preferences, behaviors, and needs. This allows for the creation of customized direct[...]

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A Guide to Direct Mail Data: Doing More with Direct Mail (Part 1)

A Guide to Direct Mail Data: Doing More with Direct Mail (Part 1)

4 MIN READ

You’re probably wondering what data means when it comes to direct mail. In short, it’s customer data that’s collected in different ways. It might include a customer’s age, gender, demographic, and address. There isn’t one right way to collect data, but the way you collect it and use it can be the difference between a[...]

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Budget-Friendly Direct Mail Options

Budget-Friendly Direct Mail Options

4 MIN READ

In today's digital-heavy world, finding ways to make your business stand out is crucial. Adding in print marketing advertising is a great way to break up the redundancy. A concern you might have is the cost of print pieces, but that doesn't have to be a concern anymore. Print materials fit into a wide range of[...]

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Environmental Sustainability in Direct Mail: A 2024 Perspective

Environmental Sustainability in Direct Mail: A 2024 Perspective

3 MIN READ

The importance of environmental sustainability is a hot topic currently, and for good reason. As global awareness of environmental issues continues to rise, consumers are making purchasing decisions based on ethical and sustainable practices. This shift is driven by a growing consumer preference for eco-friendly[...]

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How Can Having a Print Partner Help Your Business?

How Can Having a Print Partner Help Your Business?

2 MIN READ

With everyone turning to digital communication, it can be easy to overlook the tangible impact that a reliable printing partner can have on the success and efficiency of your business. From creating eye-catching marketing materials to ensuring seamless documentation processes, a printing partner is not just a service[...]

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What You Need to Know About Mailing Lists

What You Need to Know About Mailing Lists

3 MIN READ

In our fast-paced digital world, where communication is instant and information is abundant, mailing lists have managed to stand the test of time. For businesses and organizations mailing lists remain a powerful tool for connecting with a target audience, fostering relationships, and driving engagement. We're going to[...]

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