Insights on the latest in print & marketing.

Direct mail retargeting is a powerful way for businesses to re-engage lapsed or interested customers by delivering personalized, tangible messages based on their online behavior. This strategic move shows that direct mail can have a response rate five to nine times higher than digital options, with an average open[...]

Customer data is one of the most valuable assets when creating personalized experiences. However, if it isn’t properly organized after being collected, you may find it hard to use. Here are five strategies to organize your customer data in a way that makes it easy to use for your company. Rather than ‘easy to use’[...]

In a world dominated by digital marketing, direct mail is a powerful and effective channel for reaching and engaging audiences. But creating a one-off campaign is only part of the equation. To maximize the impact of direct mail, savvy marketers plan their campaigns annually, ensuring consistent brand presence, timely[...]

Creating quality mailing lists that deliver results can be the cornerstone of a successful direct mail marketing campaign. Whether you aim to boost customer engagement, drive conversions, or expand your reach, the quality and relevance of your mailing list are crucial. Let’s look at the steps to build a targeted and[...]

In 2025, the United States Postal Service (USPS) is rolling out a series of innovative incentive promotions designed to enhance the impact of direct mail campaigns. These programs offer businesses a unique opportunity to combine creativity, technology, and sustainability to drive engagement, reduce costs, and achieve[...]

The new year brings excitement and opportunities for businesses to generate leads and re-engage existing customers. Direct mail is a powerful, targeted, and highly personalized medium to kick off 2025 with impact. By leveraging data-driven and creative strategies, direct mail can support digital initiatives and[...]

Social media, email, and online advertising are widespread in today’s marketing world. But there’s one thing you’ll always see marketers going back to repeatedly: data-driven direct mail. It’s remained a staple for decades and has managed to stay relevant by evolving to keep up alongside the digital world. This[...]

The holiday season is critical for businesses across industries, offering significant opportunities to connect with customers and drive sales. As companies compete for attention, direct mail stands out by cutting through the digital marketing clutter and fostering a more personal connection with recipients during the[...]

In today’s fast-paced marketing landscape, omnichannel strategies have become essential for creating cohesive and engaging customer experiences across multiple platforms. One way businesses are integrating direct mail with digital engagement is Informed Delivery. This tool by theUnited States Postal Service is[...]

Starting July 14, 2024, the United States Postal Service is introducing a five-cent postage rate increase presenting an opportunity for businesses and individuals to re-evaluate their mailing strategies and discover cost-saving measures. This is a chance to optimize mailing practices, streamline operations, and[...]