Insights on the latest in print & marketing.

Most direct mail programs don’t underperform because of bad creative. They underperform because of small breakdowns across targeting, timing, production, and measurement that compound over time. This checklist is for teams already running mail who want better results without rebuilding everything. Use it like an[...]

Taylor Swift didn’t build one of the most loyal audiences in modern culture by accident. Long before “community-led marketing” became a buzzword, she was quietly testing, learning, and doubling down on what made people feel genuinely connected to her brand. If you look closely, many of the things she’s done over the[...]

Postage rates are increasing July 13, 2025, making now a smart time to revisit your direct mail strategy. Choosing the right format can make a big difference, not just in how your mail piece performs, but in how much you spend.

Measuring return on investment in direct mail campaigns is important because it provides a clear picture of how effective your campaign generates revenue compared to cost, helping you make informed decisions for future marketing efforts and identify areas for improvement. In a data-driven marketing world, data is what[...]

Artificial Intelligence (AI) is a game changer in the marketing world, especially in direct mail. AI is allowing marketers to personalize mailings more than ever before. This shift comes at a time when people are paying more attention to what shows up in their mailbox, and as a result, direct mail is making a strong[...]

Are you feeling digital marketing fatigue? You aren’t the only one. According to a study done by Optimove Marketing, 81% of consumers are ready to unsubscribe due to excessive messages, with 54% valuing relevance and personalization. Digital and email marketing saturation has made it harder for brands to break through[...]

Digital direct mail marketing is evolving rapidly, combining traditional print with advanced digital strategies to create more personalized, data-driven campaigns. By integrating direct mail with digital channels—such as email, social media, and programmatic ads—marketers can enhance engagement, track customer[...]

Direct mail retargeting is a powerful way for businesses to re-engage lapsed or interested customers by delivering personalized, tangible messages based on their online behavior. This strategic move shows that direct mail can have a response rate five to nine times higher than digital options, with an average open[...]

Customer data is one of the most valuable assets when creating personalized experiences. However, if it isn’t properly organized after being collected, you may find it hard to use. Here are five strategies to organize your customer data in a way that makes it easy to use for your company. Rather than ‘easy to use’[...]

In a world dominated by digital marketing, direct mail is a powerful and effective channel for reaching and engaging audiences. But creating a one-off campaign is only part of the equation. To maximize the impact of direct mail, savvy marketers plan their campaigns annually, ensuring consistent brand presence, timely[...]