Insights on the latest in print & marketing.

In 2025, the United States Postal Service (USPS) is rolling out a series of innovative incentive promotions designed to enhance the impact of direct mail campaigns. These programs offer businesses a unique opportunity to combine creativity, technology, and sustainability to drive engagement, reduce costs, and achieve[...]

The new year brings excitement and opportunities for businesses to generate leads and re-engage existing customers. Direct mail is a powerful, targeted, and highly personalized medium to kick off 2025 with impact. By leveraging data-driven and creative strategies, direct mail can support digital initiatives and[...]

Social media, email, and online advertising are widespread in today’s marketing world. But there’s one thing you’ll always see marketers going back to repeatedly: data-driven direct mail. It’s remained a staple for decades and has managed to stay relevant by evolving to keep up alongside the digital world. This[...]

The holiday season is critical for businesses across industries, offering significant opportunities to connect with customers and drive sales. As companies compete for attention, direct mail stands out by cutting through the digital marketing clutter and fostering a more personal connection with recipients during the[...]

In today’s fast-paced marketing landscape, omnichannel strategies have become essential for creating cohesive and engaging customer experiences across multiple platforms. One way businesses are integrating direct mail with digital engagement is Informed Delivery. This tool by theUnited States Postal Service is[...]

Starting July 14, 2024, the United States Postal Service is introducing a five-cent postage rate increase presenting an opportunity for businesses and individuals to re-evaluate their mailing strategies and discover cost-saving measures. This is a chance to optimize mailing practices, streamline operations, and[...]

Direct mail advertising, a cornerstone of marketing strategies for decades, continues to hold relevance and importance in the contemporary digital age. Direct mail involves the distribution of physical promotional materials, such as postcards, brochures, or catalogs, directly to targeted recipients via postal mail.[...]

In today's environmentally-conscious landscape, integrating sustainable practices into direct mail marketing is crucial. By utilizing recycled materials, minimizing waste, and embracing digital alternatives where possible, businesses not only reduce their carbon footprint but also enhance their brand's image.[...]

Personalized print in direct mail has revolutionized the way businesses connect with their target audience. This strategy involves tailoring printed materials to cater specifically to individual recipients, addressing their unique preferences, behaviors, and needs. This allows for the creation of customized direct[...]

You’re probably wondering what data means when it comes to direct mail. In short, it’s customer data that’s collected in different ways. It might include a customer’s age, gender, demographic, and address. There isn’t one right way to collect data, but the way you collect it and use it can be the difference between a[...]