Are you looking for a way to make sure your business keeps the brand top of mind and has high-quality print jobs? Web to print is probably a resource you’d benefit from! It’s perfect if you’re looking for a way to create and manage your marketing assets in one place.
A few questions we’ll answer in this blog:
Web-to-print (web2print), on-demand printing or print ecommerce is a service that provides print products and other branded materials through online portals. It sounds relatively simple, but we want to provide a deeper breakdown of what it is, and what happens before you reach that point.
There are a few things that come into play before you get started with web to print, one of those being marketing distribution. Marketing distribution is the process companies use to organize, order, and track all their marketing assets at any time and place. You want to have an efficient marketing distribution plan before you consider sending your products to a web-to-print provider.
Check out our blog and learn more about marketing distribution and how to upgrade your current process to benefit your company now.
After you’ve nailed down a successful marketing distribution plan, you’ll want to make sure you’re keeping the right marketing assets on file. According to Smartsheet, marketing assets are described as anything used by an organization to promote its products, services, or band. It could also include emails, brochures and even blog posts. Marketing assets are often broken up into two categories: internal and external.
Internal marketing assets are going to benefit your team by keeping them aware of logos, colors, fonts, language, and even new products and initiatives whereas external marketing assets are going to benefit potential customers by making them aware of what a business or product does.
Now, that you’ve got your marketing distribution and marketing assets squared away, we can discuss the benefits of web-to-print.
One of the best benefits is that web-to-print is available through a digital platform. This means you have access to it at any time and any place. If you need to change a file in the middle of the night, you can do it! And if you want to have something printed, you can send the file in at any time and know it will reach the printer on time.
A digital platform allows for ease when using, but there are other things that also make it easy. Working with a web-to-print platform allows you to organize, order and track all your marketing assets in one place. Since it’s a digital platform, the systems allow for all orders to be automatically processed, scheduled, and tracked.
Aradius Group makes getting your print files ready easier with our Print File Guidelines. Download the free document below.
Another benefit with web-to-print is employees will have their own credentials to use the platform in whatever way they need. You can choose the number of users with access to the portal, and you can even decide what they can and can’t do within the platform. The benefit of this is it allows control over the ordering, while other employees are enabled to do parts that are consistent with their role.
Brand consistency is one of the best things you can do for your company. A web-to-print portal allows brand consistency to stay top of mind because every employee is printing from the same printer and the same print file which means colors, paper, and fonts are all consistent. This will keep your brand consistent across the board.
Ideally, web-to-print should work in a way that simplifies something in your business. Just like marketing distribution works to keep all your file organized and ready to go, web-to-print works to make sure you can always print products for your company, at any time.
At Aradius Group our web-to-print portal solution is called Aradius AXIS, let's break down what it is and how it works.
AXIS is a cloud-based, custom platform, which allows marketers to organize, order and track all their marketing assets at any time and place. Essentially, this solution works as an all-in-one, you’ll find yourself with a successful marketing distribution plan, a place to store your marketing assets, and a web-to-print portal.
The goal of AXIS is to make sure you have everything you need when you need it in one place. As a business you should have quick access to everything you need, saving time by not digging through folders to hopefully find what you’re looking for. Your marketing systems should work for you, not against you.
If you're looking for more input on how on-demand printing could benefit your business, check out our post! We want to make sure you have all of the information needed to decide if web-to-print is right for you.
We've also compiled a list of other web-to-print platforms that have been highly talked about.
This is a cloud-based print management system looking to help you manage all of your company's materials in one place. DocketManager prides themselves on creating a platform that is easy to use with superb customer service.
If you're on the creative side of things at your company you're probably familiar with Canva. So, it may come as no surprise that Canva is an all-in-one design solution. This is the perfect web-to-print platform for businesses, students, and non-profits. You can handle all of your designing and printing in one place!
Printful offers a wide variety of items, brands, and even mockup generators. If you’re interested in selling apparel items they can also help with that and offer a few different printing methods including cut and sew, direct-to-garment, and embroidery.
Now that you've got a breakdown of what web to print is and how it can benefit your business, Aradius Group is ready to help tackle your upcoming projects and marketing campaigns.
If you're ready to get started with AXIS check out our Demo Video and get a full breakdown of how AXIS could help benefit your company in the long run.