Insights on the latest in print & marketing.

Beginning July 12, 2026, the United States Postal Service will implement its latest postage rate adjustments, with mailing services increasing by an average of 4.8%. While these changes aren't unexpected, they're an important reminder for organizations that rely on direct mail to review budgets and plan upcoming[...]

When a direct mail campaign underperforms, it's easy to assume you need a new design, a bigger offer, or a completely different approach. But the most successful marketers know that this is the time to test. Not "throw spaghetti at the wall" kind of testing, but strategic, A/B testing. A/B testing allows you to[...]

If you use direct mail as part of your marketing strategy, you've probably noticed that USPS changes are a constant. Postal rate adjustments, delivery standards, promotions, and operational updates can all impact the timing and cost of your campaigns. The good news? You don't need to become a postal expert to navigate[...]

Most direct mail programs don’t underperform because of bad creative. They underperform because of small breakdowns across targeting, timing, production, and measurement that compound over time. This checklist is for teams already running mail who want better results without rebuilding everything. Use it like an[...]

We’re proud to share that our operations system has earned HITRUST e1 Certification for cybersecurity and information protection. HITRUST e1 Certification validates that foundational cybersecurity controls are in place and have been assessed through an independent assurance process. This certification applies[...]

Taylor Swift didn’t build one of the most loyal audiences in modern culture by accident. Long before “community-led marketing” became a buzzword, she was quietly testing, learning, and doubling down on what made people feel genuinely connected to her brand. If you look closely, many of the things she’s done over the[...]

As direct-mail professionals know all too well, postage rates are never going down. That’s why the upcoming 2026-cycle promotions from the USPS are more than just “nice to have” — they’re essential levers to help brands, agencies, and mailers stretch their budgets and amplify impact. Here’s a breakdown of what’s new,[...]

E-commerce is more competitive than ever, with countless brands fighting for attention across digital channels. Even great digital campaigns can get lost in the scroll. That’s why leading direct-to-consumer brands aren’t just investing online, they’re turning to print to break through. From inserts and catalogs to[...]

Marketing teams are under intense pressure to deliver bigger results with tighter budgets and fewer resources. In fact, 47% of marketing leaders say budget cuts will make it harder to achieve their goals. Partnering with a flexible creative team is gaining momentum because they adapt quickly, jump into design projects[...]

Print isn’t outdated—it’s just underused. With 74% of marketers ranking direct mail as their top ROI channel, the real challenge is keeping your strategy sharp. It’s not about whether print still works, it’s whether your approach has evolved. Let’s break down how to evaluate your current strategy, build a smarter[...]