The Aradius Group Blog

How can understanding your audience help your next campaign?

How can understanding your audience help your next campaign?

3 MIN READ

Understanding your audience is important for every business out there. The goal is to help customers and potential customers take action when it comes to a product or service you're selling. To do that, you need to know what they like, dislike, need and want. But if you aren't zoned in on the right audience, it'll be[...]

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Do you know your brand's tone of voice?

Do you know your brand's tone of voice?

2 MIN READ

We've all heard it before - effective communication is essential. This principle holds true in every aspect of life, and especially when it comes to building connections with your brand. By establishing a distinct tone of voice for your brand, you allow people to truly understand and connect with your brand's[...]

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How digital mediums can enhance print

How digital mediums can enhance print

3 MIN READ

When it comes to print and digital mediums, people often think it has to be one or the other, but not both. But what if we told you the answer is combining both to get the most out of the work you’re doing for your company? Let's dive in and discover the endless possibilities when these two mediums work together to[...]

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Why personalized print matters

Why personalized print matters

4 MIN READ

In today's digital age, it can be easy to overlook the power of personalized print. However, by tailoring your marketing efforts to the individual customer, you have the opportunity to make a lasting impression and build brand loyalty. With the ability to collect customer data and create targeted campaigns,[...]

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How to create buyer personas

How to create buyer personas

2 MIN READ

Innovative Alan, Decisive Danielle, Partner Patti... The list goes on for different buyer personas you could consider. Buyer personas are a powerful tool in the world of marketing. They provide a deeper understanding of your target audience, allowing you to tailor your strategies and messages to resonate with them[...]

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Customer retention strategies to keep in mind

Customer retention strategies to keep in mind

3 MIN READ

Did you know acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one? That's according to a study Harvard Business School did. This is why it's so important to maintain customer retention in your business. Let's dive into a little more about customer retention, why it's[...]

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USPS Postage Increase: Starting July 9, 2023

USPS Postage Increase: Starting July 9, 2023

1 MIN READ

New Rates You'll see new postage rates at the post office this summer! The USPS has proposed its second postage rate increase this year and now that increase has passed through the PRC (Postal Regulatory Commission). Here's a look at what the new rates will be effective July 9th, 2023.

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5 ways to use customer data

5 ways to use customer data

4 MIN READ

You’ve collected the customer data and now you’re ready to start using it to improve your marketing. So, what’s next? When it comes to using all the data you’ve collected, it can feel a bit daunting. We want to help break down the best ways to use customer data in your business. We'll go through what customer data is,[...]

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What is brand loyalty, and how does it benefit your company?

What is brand loyalty, and how does it benefit your company?

4 MIN READ

You’ve used a cell phone from the same company for years, but now it’s time for an upgrade. You have no complaints with the company, the phone has been reliable and customer service has been great every time you needed them. You decide you’d like to stay with this phone brand, so you’re going to purchase the upgraded[...]

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Aradius Group celebrates 165 years in business

Aradius Group celebrates 165 years in business

1 MIN READ

With deep history within Nebraska, Aradius Group is more than just a printer. Starting as a newspaper printer in 1858 known as Nebraska Republican, to a print shop in 1890 known as Omaha Printing Company, and now a successful printing company with the latest technology to provide clients with the best solutions[...]

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