Insights on the latest in print & marketing.

Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too. These include things like the trim size, shape, and texture of the piece. Let’s look at five considerations for creating standout mail pieces.

Have a limited print budget and want to make the most of it? Even if your dollars are limited, your impact can be significant. Start with focusing your efforts on the customers most likely to give you the best return. Let’s look at five strategies to help you make the most of your investment.

Self-mailers are most simply defined as a piece of mail without an envelope. Self-mailers can be sent flat on a thick paper stock or they can be folded into two or more panels. Postcards, bi-folds, tri-folds, and booklets that are sealed before entering the mail stream are examples of a self-contained mailing format.[...]