Top Reasons Why Consumers Open Mail

Top Reasons Why Consumers Open Mail

1 MIN READ

How do you get customers to open and read your direct mail? The more you know about why the mail gets opened, the more you can tweak your campaigns for maximum effectiveness.

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Perks of Using Self-Mailers in Your Marketing Mix

Perks of Using Self-Mailers in Your Marketing Mix

1 MIN READ

For many businesses, direct mail letters are their “go-to.” They are inexpensive to produce, can include BREs and other inserts, and depending on the design, can seem more personal than self-mailers. Still, the popularity of self-mailers is growing. They, too, are inexpensive and have many benefits.

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How to Improve Your Client Experience with Marketing

How to Improve Your Client Experience with Marketing

1 MIN READ

If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Sure, everybody wants to increase sales, but without a good customer experience, that’s very difficult, if not impossible, to do.

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How to Stay Top of Mind

How to Stay Top of Mind

1 MIN READ

In marketing, there is one thing worth more than gold. It is top of mind. Being top of mind means that when someone thinks about your product category, they think of you. Delivery services? Most people think of FedEx and UPS. Soft drinks? They think Coke and Pepsi. Laundry detergent? Tide.

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QR Codes Connect Marketers & Buyers in a World of Social Distancing 

QR Codes Connect Marketers & Buyers in a World of Social Distancing 

1 MIN READ

In today’s world of social distancing and working from home, marketers are seeing an exploding use of QR Codes, which connect buyers to marketing and product information in a safe and touch-less way. QR Codes give buyers confidence that you value their health and safety, while still giving them access to the[...]

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3 Multichannel Marketing Stats to Inspire You

3 Multichannel Marketing Stats to Inspire You

1 MIN READ

Hard Work Pays Off Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too. Check out these multichannel marketing statistics, which can keep you motivated to “channel” your way to success.

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3 Steps to Making A Colorful Impact

3 Steps to Making A Colorful Impact

1 MIN READ

Effecting Decision Making Did you know that, according to CCI Inc., consumers make a subconscious judgment about people, their environment, or products within 90 seconds of viewing and that between 62% and 90% of their decision-making is based on color alone?

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Why Your Business Needs Direct Mail

Why Your Business Needs Direct Mail

2 MIN READ

Increase ROI by including direct mail in your marketing plan With marketing budgets under pressure, marketers are always looking for ways to make their customers spend more efficient. This puts direct mail in the crosshairs. With growth in many digital channels, can direct mail spend get trimmed without impacting ROI?[...]

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5 Things You Need To Know About Print

5 Things You Need To Know About Print

2 MIN READ

Categories and questions you may need to consider 1. BEST MAIL FORMATS Cost effective formats for direct mail: Understanding US postal requirements is an overwhelming task, but we can help make it easier for you. We have compiled a list of of the top 10 most popular, cost saving mail formats for you to use in your[...]

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5 Tips for Better Direct Mail Pieces

5 Tips for Better Direct Mail Pieces

1 MIN READ

Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too. These include things like the trim size, shape, and texture of the piece. Let’s look at five considerations for creating standout mail pieces.

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