5 Quick Ideas for Effective Direct Mail

5 Quick Ideas for Effective Direct Mail

1 MIN READ

When you want to get something right, consult the experts. For direct mail, there is no greater expert than the U.S. Postal Service. Here are five tips for foolproof direct mail from the USPS that every marketer should know.

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Personalization: It Doesn’t Have to Be Complicated

Personalization: It Doesn’t Have to Be Complicated

2 MIN READ

When it comes to personalization in marketing, both digital and print, are you still on the sidelines? Do you want to give personalization a try, but think it’s too complicated? It doesn’t have to be. Here are five ways to think about personalized marketing to kick-start your efforts.

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Where To Spend Your Marketing Budget?

Where To Spend Your Marketing Budget?

1 MIN READ

With the U.S. economy re-opening following the height of the coronavirus pandemic, what does this mean for marketing? Are companies continuing to hunker down? Or are they getting back to business? This is important to know both as a benchmark and for competitive insight. If your competitors are back to marketing full[...]

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Which is Best? Print vs. Social Media

Which is Best? Print vs. Social Media

2 MIN READ

Did you know that customers who shop on multiple channels have a 30% higher customer lifetime value than those who use a single channel? Omnichannel marketing works! Using a combination of digital and print in your marketing campaign generates the best results.

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Got Myths? 3 Misperceptions About Print

Got Myths? 3 Misperceptions About Print

1 MIN READ

Print continues to receive a lot of attention from marketers. Why? Because it works! However, there are many misperceptions about print that cause marketers to overlook its value. Let’s look at three myths about print marketing and the reality behind them:

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Want Better Direct Mail? Check These 5 Things

Want Better Direct Mail? Check These 5 Things

1 MIN READ

When designing a direct mail piece, have you ever thought about how the recipient’s eye travels around it? Understanding this basic reader behavior can help you improve your results, even if your design is already working for you.

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How Do You Identify Your Best Customers?

How Do You Identify Your Best Customers?

1 MIN READ

What makes a great customer? Is it the one who places a huge order once, but never again? Or the one who places small orders but orders from you consistently year after year? We need to measure Customer Lifetime Value (CLV) to answer this question.

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Your Company Has Changed — Has Your Brochure?

Your Company Has Changed — Has Your Brochure?

1 MIN READ

Businesses are constantly evolving. You develop new products. You launch new services. You begin focusing on a specific niche or targeting new audiences. Be sure to update your marketing collateral along the way to reflect the most up-to-date version of your ever changing business! If you haven’t updated your brand[...]

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How to Choose the Right Color for Your Marketing Message

How to Choose the Right Color for Your Marketing Message

1 MIN READ

Put the power of color to work for you When you hand out a piece of marketing collateral or send a direct mail piece, the first thing recipients notice is the color. In an instant, color grabs attention, highlights areas of importance, establishes credibility, enhances your message, and (when particularly high[...]

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Top Reasons Why Consumers Open Mail

Top Reasons Why Consumers Open Mail

1 MIN READ

How do you get customers to open and read your direct mail? The more you know about why the mail gets opened, the more you can tweak your campaigns for maximum effectiveness.

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