Insights on the latest in print & marketing.

Non-profit leaders continue to face the ongoing challenges of fundraising in an increasingly competitive market. But the most recent “Non-profit Leadership Impact Study” from Non-ProfitPRO shows that when NPOs have a strategy in place, things go much better. While the study covers leadership issues ranging from[...]

When it comes to ordering print, did you know that you can save money by changing from traditional ordering methods, such as sending email requests or placing orders over the phone, to a streamlined automated storefront? Here are five ways this simple change can boost your bottom line:

When it comes to personalization in marketing, both digital and print, are you still on the sidelines? Do you want to give personalization a try, but think it’s too complicated? It doesn’t have to be. Here are five ways to think about personalized marketing to kick-start your efforts.

With the U.S. economy re-opening following the height of the coronavirus pandemic, what does this mean for marketing? Are companies continuing to hunker down? Or are they getting back to business? This is important to know both as a benchmark and for competitive insight. If your competitors are back to marketing full[...]

Getting one step closer to maximizing your ROI with personalized marketing material. Want to be the best? Compete with the best. That’s a powerful motto, whether in sports or business. Here are five marketing strategies used by top marketers that you should be using, as well. Let’s take a look!

Print continues to receive a lot of attention from marketers. Why? Because it works! However, there are many misperceptions about print that cause marketers to overlook its value. Let’s look at three myths about print marketing and the reality behind them:

No doubt—getting a quick boost in sales feels great. However, the biggest profits come from long-term customers who provide recurring revenue over time. This is particularly true when it comes to investing in personalized print. Here are five reasons to focus on recurring personalized print programs rather than “quick[...]

Let’s face it. Marketing isn’t easy. There are so many things to think about — creative, offer, list, personalization, and more. Are those extra hours of investment worth it? To find the answer, let’s look at the results of a classic study from The Rochester Institute of Technology (RIT).

How do you get customers to open and read your direct mail? The more you know about why the mail gets opened, the more you can tweak your campaigns for maximum effectiveness.

If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Sure, everybody wants to increase sales, but without a good customer experience, that’s very difficult, if not impossible, to do.