Insights on the latest in print & marketing.

The Need for Personalized Content Data-driven, personalized marketing has become nearly ubiquitous in today’s hyper-competitive economy. But is it really necessary? Can’t you just mail more generic offers at a lower cost and get the same results? Not anymore. Why? Because long-term profits have become highly[...]

Ever wish there were a simple way to condense a wealth of marketing wisdom into a nice, neat package? This five-point checklist is a handy resource to have in your back pocket. Establish all five areas with every campaign, every time, and you’ll get outstanding results.

Non-profit leaders continue to face the ongoing challenges of fundraising in an increasingly competitive market. But the most recent “Non-profit Leadership Impact Study” from Non-ProfitPRO shows that when NPOs have a strategy in place, things go much better. While the study covers leadership issues ranging from[...]

If you want to know what’s working, test it. Is this recipe better than that one? Is this pair of shoes more comfortable than those? Marketing is no different. By taking a portion of your list and testing one element at a time, you can find out what works best. Even if you’ve done testing in the past, things change.[...]

Whether it’s on the runway or in the mailbox, everyone wants to get their best “look.” For print jobs, this means excellent color and resolution, terrific design, and details that match up the way they should. But there are other factors in putting your best foot forward that are often overlooked. Beyond the basic[...]

More real estate for the same postage rate starting August 29, 2021! If you currently send postcards at First Class rate or if you’re considering it, we’ve got news for you: in a recent update by the Federal Register, “the Postal Service is offering to increase the maximum dimensions for commercial postcards, from[...]

Since the start of the coronavirus pandemic, businesses have faced challenges due to the growing instability in brand relationships. Especially during the early days of the pandemic, buyers often switched brands due to changes in availability, logistics, and their own economic situations. This quickly challenged[...]

When you want to get something right, consult the experts. For direct mail, there is no greater expert than the U.S. Postal Service. Here are five tips for foolproof direct mail from the USPS that every marketer should know.

When it comes to personalization in marketing, both digital and print, are you still on the sidelines? Do you want to give personalization a try, but think it’s too complicated? It doesn’t have to be. Here are five ways to think about personalized marketing to kick-start your efforts.

With the U.S. economy re-opening following the height of the coronavirus pandemic, what does this mean for marketing? Are companies continuing to hunker down? Or are they getting back to business? This is important to know both as a benchmark and for competitive insight. If your competitors are back to marketing full[...]