Insights on the latest in print & marketing.

If you want to know what’s working, test it. Is this recipe better than that one? Is this pair of shoes more comfortable than those? Marketing is no different. By taking a portion of your list and testing one element at a time, you can find out what works best. Even if you’ve done testing in the past, things change.[...]

Whether it’s on the runway or in the mailbox, everyone wants to get their best “look.” For print jobs, this means excellent color and resolution, terrific design, and details that match up the way they should. But there are other factors in putting your best foot forward that are often overlooked. Beyond the basic[...]

More real estate for the same postage rate starting August 29, 2021! If you currently send postcards at First Class rate or if you’re considering it, we’ve got news for you: in a recent update by the Federal Register, “the Postal Service is offering to increase the maximum dimensions for commercial postcards, from[...]

Since the start of the coronavirus pandemic, businesses have faced challenges due to the growing instability in brand relationships. Especially during the early days of the pandemic, buyers often switched brands due to changes in availability, logistics, and their own economic situations. This quickly challenged[...]

When you want to get something right, consult the experts. For direct mail, there is no greater expert than the U.S. Postal Service. Here are five tips for foolproof direct mail from the USPS that every marketer should know.

When it comes to personalization in marketing, both digital and print, are you still on the sidelines? Do you want to give personalization a try, but think it’s too complicated? It doesn’t have to be. Here are five ways to think about personalized marketing to kick-start your efforts.

With the U.S. economy re-opening following the height of the coronavirus pandemic, what does this mean for marketing? Are companies continuing to hunker down? Or are they getting back to business? This is important to know both as a benchmark and for competitive insight. If your competitors are back to marketing full[...]

Did you know that customers who shop on multiple channels have a 30% higher customer lifetime value than those who use a single channel? Omnichannel marketing works! Using a combination of digital and print in your marketing campaign generates the best results.

Print continues to receive a lot of attention from marketers. Why? Because it works! However, there are many misperceptions about print that cause marketers to overlook its value. Let’s look at three myths about print marketing and the reality behind them:

When designing a direct mail piece, have you ever thought about how the recipient’s eye travels around it? Understanding this basic reader behavior can help you improve your results, even if your design is already working for you.