Insights on the latest in print & marketing.

Did you know that customers who shop on multiple channels have a 30% higher customer lifetime value than those who use a single channel? Omnichannel marketing works! Using a combination of digital and print in your marketing campaign generates the best results.

Print continues to receive a lot of attention from marketers. Why? Because it works! However, there are many misperceptions about print that cause marketers to overlook its value. Let’s look at three myths about print marketing and the reality behind them:

When designing a direct mail piece, have you ever thought about how the recipient’s eye travels around it? Understanding this basic reader behavior can help you improve your results, even if your design is already working for you.

What makes a great customer? Is it the one who places a huge order once, but never again? Or the one who places small orders but orders from you consistently year after year? We need to measure Customer Lifetime Value (CLV) to answer this question.

Businesses are constantly evolving. You develop new products. You launch new services. You begin focusing on a specific niche or targeting new audiences. Be sure to update your marketing collateral along the way to reflect the most up-to-date version of your ever changing business! If you haven’t updated your brand[...]

Put the power of color to work for you When you hand out a piece of marketing collateral or send a direct mail piece, the first thing recipients notice is the color. In an instant, color grabs attention, highlights areas of importance, establishes credibility, enhances your message, and (when particularly high[...]

How do you get customers to open and read your direct mail? The more you know about why the mail gets opened, the more you can tweak your campaigns for maximum effectiveness.

For many businesses, direct mail letters are their “go-to.” They are inexpensive to produce, can include BREs and other inserts, and depending on the design, can seem more personal than self-mailers. Still, the popularity of self-mailers is growing. They, too, are inexpensive and have many benefits.

If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Sure, everybody wants to increase sales, but without a good customer experience, that’s very difficult, if not impossible, to do.

In marketing, there is one thing worth more than gold. It is top of mind. Being top of mind means that when someone thinks about your product category, they think of you. Delivery services? Most people think of FedEx and UPS. Soft drinks? They think Coke and Pepsi. Laundry detergent? Tide.