Insights on the latest in print & marketing.

In marketing, there is one thing worth more than gold. It is top of mind. Being top of mind means that when someone thinks about your product category, they think of you. Delivery services? Most people think of FedEx and UPS. Soft drinks? They think Coke and Pepsi. Laundry detergent? Tide.

In today’s world of social distancing and working from home, marketers are seeing an exploding use of QR Codes, which connect buyers to marketing and product information in a safe and touch-less way. QR Codes give buyers confidence that you value their health and safety, while still giving them access to the[...]

Hard Work Pays Off Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too. Check out these multichannel marketing statistics, which can keep you motivated to “channel” your way to success.

Effecting Decision Making Did you know that, according to CCI Inc., consumers make a subconscious judgment about people, their environment, or products within 90 seconds of viewing and that between 62% and 90% of their decision-making is based on color alone?

Increase ROI by including direct mail in your marketing plan With marketing budgets under pressure, marketers are always looking for ways to make their customers spend more efficient. This puts direct mail in the crosshairs. With growth in many digital channels, can direct mail spend get trimmed without impacting ROI?[...]

Categories and questions you may need to consider 1. BEST MAIL FORMATS Cost effective formats for direct mail: Understanding US postal requirements is an overwhelming task, but we can help make it easier for you. We have compiled a list of of the top 10 most popular, cost saving mail formats for you to use in your[...]

Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too. These include things like the trim size, shape, and texture of the piece. Let’s look at five considerations for creating standout mail pieces.

Have a limited print budget and want to make the most of it? Even if your dollars are limited, your impact can be significant. Start with focusing your efforts on the customers most likely to give you the best return. Let’s look at five strategies to help you make the most of your investment.

Self-mailers are most simply defined as a piece of mail without an envelope. Self-mailers can be sent flat on a thick paper stock or they can be folded into two or more panels. Postcards, bi-folds, tri-folds, and booklets that are sealed before entering the mail stream are examples of a self-contained mailing format.[...]