Insights on the latest in print & marketing.

No doubt—getting a quick boost in sales feels great. However, the biggest profits come from long-term customers who provide recurring revenue over time. This is particularly true when it comes to investing in personalized print. Here are five reasons to focus on recurring personalized print programs rather than “quick[...]

Let’s face it. Marketing isn’t easy. There are so many things to think about — creative, offer, list, personalization, and more. Are those extra hours of investment worth it? To find the answer, let’s look at the results of a classic study from The Rochester Institute of Technology (RIT).

When designing a direct mail piece, have you ever thought about how the recipient’s eye travels around it? Understanding this basic reader behavior can help you improve your results, even if your design is already working for you.

Businesses are constantly evolving. You develop new products. You launch new services. You begin focusing on a specific niche or targeting new audiences. Be sure to update your marketing collateral along the way to reflect the most up-to-date version of your ever changing business! If you haven’t updated your brand[...]

Put the power of color to work for you When you hand out a piece of marketing collateral or send a direct mail piece, the first thing recipients notice is the color. In an instant, color grabs attention, highlights areas of importance, establishes credibility, enhances your message, and (when particularly high[...]

When businesses plan their direct mail or email campaigns, their goal is generally customer acquisition or retention. But what about branding? Marketing campaigns explicitly designed to build your brand are as important as those for customer retention and sales. Why is branding so important?

For many businesses, direct mail letters are their “go-to.” They are inexpensive to produce, can include BREs and other inserts, and depending on the design, can seem more personal than self-mailers. Still, the popularity of self-mailers is growing. They, too, are inexpensive and have many benefits.

In today’s world of social distancing and working from home, marketers are seeing an exploding use of QR Codes, which connect buyers to marketing and product information in a safe and touch-less way. QR Codes give buyers confidence that you value their health and safety, while still giving them access to the[...]

Effecting Decision Making Did you know that, according to CCI Inc., consumers make a subconscious judgment about people, their environment, or products within 90 seconds of viewing and that between 62% and 90% of their decision-making is based on color alone?

Categories and questions you may need to consider 1. BEST MAIL FORMATS Cost effective formats for direct mail: Understanding US postal requirements is an overwhelming task, but we can help make it easier for you. We have compiled a list of of the top 10 most popular, cost saving mail formats for you to use in your[...]