Insights on the latest in print & marketing.

Put the power of color to work for you When you hand out a piece of marketing collateral or send a direct mail piece, the first thing recipients notice is the color. In an instant, color grabs attention, highlights areas of importance, establishes credibility, enhances your message, and (when particularly high[...]

How do you get customers to open and read your direct mail? The more you know about why the mail gets opened, the more you can tweak your campaigns for maximum effectiveness.

For many businesses, direct mail letters are their “go-to.” They are inexpensive to produce, can include BREs and other inserts, and depending on the design, can seem more personal than self-mailers. Still, the popularity of self-mailers is growing. They, too, are inexpensive and have many benefits.

If you had to name the top priority for marketers today, what would it be? If you said creating a positive Customer Experience (CX), you’d be right. Sure, everybody wants to increase sales, but without a good customer experience, that’s very difficult, if not impossible, to do.

In marketing, there is one thing worth more than gold. It is top of mind. Being top of mind means that when someone thinks about your product category, they think of you. Delivery services? Most people think of FedEx and UPS. Soft drinks? They think Coke and Pepsi. Laundry detergent? Tide.

In today’s world of social distancing and working from home, marketers are seeing an exploding use of QR Codes, which connect buyers to marketing and product information in a safe and touch-less way. QR Codes give buyers confidence that you value their health and safety, while still giving them access to the[...]

Hard Work Pays Off Multichannel marketing campaigns are more effective than single-channel campaigns, but let’s face it, they are more work, too. Check out these multichannel marketing statistics, which can keep you motivated to “channel” your way to success.

Effecting Decision Making Did you know that, according to CCI Inc., consumers make a subconscious judgment about people, their environment, or products within 90 seconds of viewing and that between 62% and 90% of their decision-making is based on color alone?

Increase ROI by including direct mail in your marketing plan With marketing budgets under pressure, marketers are always looking for ways to make their customers spend more efficient. This puts direct mail in the crosshairs. With growth in many digital channels, can direct mail spend get trimmed without impacting ROI?[...]

Categories and questions you may need to consider 1. BEST MAIL FORMATS Cost effective formats for direct mail: Understanding US postal requirements is an overwhelming task, but we can help make it easier for you. We have compiled a list of of the top 10 most popular, cost saving mail formats for you to use in your[...]