Insights on the latest in print & marketing.

When creating any direct mail or email campaign, smart pre-game strategies set you up for the win. While marketers tend to plan for great results by focusing on the right message, offer, and call to action, they can improve their results even more by planning even earlier. Here are four pre-game strategies for[...]

Are you up for a surprise? In a customer satisfaction study of 10 major industries, nearly three-quarters (72%) of respondents indicated that they were delighted with the products or services they purchased, yet 88% said that they were willing to switch providers for any reason!

If you haven’t added promotional products to your marketing mix, you are missing an opportunity. Promotional products like branded pens and refrigerator magnets, or even more unusual items such as branded toys or back scratchers, reinforce your brand every time the recipient sees or uses them. Branded promotional[...]

Curious what’s happening in the paper industry? There’s more to loving paper than what it does for your marketing. Did you know that many paper companies are regularly involved in sustainability and community initiatives that make a difference in the world around us?

The Need for Personalized Content Data-driven, personalized marketing has become nearly ubiquitous in today’s hyper-competitive economy. But is it really necessary? Can’t you just mail more generic offers at a lower cost and get the same results? Not anymore. Why? Because long-term profits have become highly[...]

Ever wish there were a simple way to condense a wealth of marketing wisdom into a nice, neat package? This five-point checklist is a handy resource to have in your back pocket. Establish all five areas with every campaign, every time, and you’ll get outstanding results.

Non-profit leaders continue to face the ongoing challenges of fundraising in an increasingly competitive market. But the most recent “Non-profit Leadership Impact Study” from Non-ProfitPRO shows that when NPOs have a strategy in place, things go much better. While the study covers leadership issues ranging from[...]

If you want to know what’s working, test it. Is this recipe better than that one? Is this pair of shoes more comfortable than those? Marketing is no different. By taking a portion of your list and testing one element at a time, you can find out what works best. Even if you’ve done testing in the past, things change.[...]

Whether it’s on the runway or in the mailbox, everyone wants to get their best “look.” For print jobs, this means excellent color and resolution, terrific design, and details that match up the way they should. But there are other factors in putting your best foot forward that are often overlooked. Beyond the basic[...]

More real estate for the same postage rate starting August 29, 2021! If you currently send postcards at First Class rate or if you’re considering it, we’ve got news for you: in a recent update by the Federal Register, “the Postal Service is offering to increase the maximum dimensions for commercial postcards, from[...]