Insights on the latest in print & marketing.

When designing a direct mail piece, have you ever thought about how the recipient’s eye travels around it? Understanding this basic reader behavior can help you improve your results, even if your design is already working for you.

How do you get customers to open and read your direct mail? The more you know about why the mail gets opened, the more you can tweak your campaigns for maximum effectiveness.

For many businesses, direct mail letters are their “go-to.” They are inexpensive to produce, can include BREs and other inserts, and depending on the design, can seem more personal than self-mailers. Still, the popularity of self-mailers is growing. They, too, are inexpensive and have many benefits.

Effecting Decision Making Did you know that, according to CCI Inc., consumers make a subconscious judgment about people, their environment, or products within 90 seconds of viewing and that between 62% and 90% of their decision-making is based on color alone?

Increase ROI by including direct mail in your marketing plan With marketing budgets under pressure, marketers are always looking for ways to make their customers spend more efficient. This puts direct mail in the crosshairs. With growth in many digital channels, can direct mail spend get trimmed without impacting ROI?[...]

Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too. These include things like the trim size, shape, and texture of the piece. Let’s look at five considerations for creating standout mail pieces.

Self-mailers are most simply defined as a piece of mail without an envelope. Self-mailers can be sent flat on a thick paper stock or they can be folded into two or more panels. Postcards, bi-folds, tri-folds, and booklets that are sealed before entering the mail stream are examples of a self-contained mailing format.[...]