Insights on the latest in print & marketing.

When it comes to marketing, one channel doesn’t reign supreme. All channels work together, and the foundation beneath them is data. Data helps you create relevance, connect with your audience, and provide each individual a positive brand experience to help increase your retention rates. What is the best way to make[...]

When creating any direct mail or email campaign, smart pre-game strategies set you up for the win. While marketers tend to plan for great results by focusing on the right message, offer, and call to action, they can improve their results even more by planning even earlier. Here are four pre-game strategies for[...]

Are you up for a surprise? In a customer satisfaction study of 10 major industries, nearly three-quarters (72%) of respondents indicated that they were delighted with the products or services they purchased, yet 88% said that they were willing to switch providers for any reason!

The Need for Personalized Content Data-driven, personalized marketing has become nearly ubiquitous in today’s hyper-competitive economy. But is it really necessary? Can’t you just mail more generic offers at a lower cost and get the same results? Not anymore. Why? Because long-term profits have become highly[...]

Ever wish there were a simple way to condense a wealth of marketing wisdom into a nice, neat package? This five-point checklist is a handy resource to have in your back pocket. Establish all five areas with every campaign, every time, and you’ll get outstanding results.

More real estate for the same postage rate starting August 29, 2021! If you currently send postcards at First Class rate or if you’re considering it, we’ve got news for you: in a recent update by the Federal Register, “the Postal Service is offering to increase the maximum dimensions for commercial postcards, from[...]

Since the start of the coronavirus pandemic, businesses have faced challenges due to the growing instability in brand relationships. Especially during the early days of the pandemic, buyers often switched brands due to changes in availability, logistics, and their own economic situations. This quickly challenged[...]

When it comes to personalization in marketing, both digital and print, are you still on the sidelines? Do you want to give personalization a try, but think it’s too complicated? It doesn’t have to be. Here are five ways to think about personalized marketing to kick-start your efforts.

Getting one step closer to maximizing your ROI with personalized marketing material. Want to be the best? Compete with the best. That’s a powerful motto, whether in sports or business. Here are five marketing strategies used by top marketers that you should be using, as well. Let’s take a look!

Did you know that customers who shop on multiple channels have a 30% higher customer lifetime value than those who use a single channel? Omnichannel marketing works! Using a combination of digital and print in your marketing campaign generates the best results.