Insights on the latest in print & marketing.

If you’ve stumbled across a blog titled “Why You Should Be Using Every Door Direct Mail” then you’re probably looking for benefits of adding the program to your business. We’re here to break down some questions you may have and explain how your company could use EDDM in future direct mail campaigns.

Are you looking for an easy way to get information out about your company or products? Every Door Direct Mail (EDDM) through the United States Postal Service is one of the best, and most efficient ways to do so. Not sure what EDDM is or where to get started? We’ll break down what you may need to know before you jump[...]

You probably landed here because you’re interested in learning about the easiest way to tell the community about your company – great news, informing the community about your company and products doesn't have to be hard, especially with easy mailing services like direct mail. Keep reading to learn a few easy ways to[...]

When it comes to marketing, one channel doesn’t reign supreme. All channels work together, and the foundation beneath them is data. Data helps you create relevance, connect with your audience, and provide each individual a positive brand experience to help increase your retention rates. What is the best way to make[...]

Are you up for a surprise? In a customer satisfaction study of 10 major industries, nearly three-quarters (72%) of respondents indicated that they were delighted with the products or services they purchased, yet 88% said that they were willing to switch providers for any reason!

The Need for Personalized Content Data-driven, personalized marketing has become nearly ubiquitous in today’s hyper-competitive economy. But is it really necessary? Can’t you just mail more generic offers at a lower cost and get the same results? Not anymore. Why? Because long-term profits have become highly[...]

Ever wish there were a simple way to condense a wealth of marketing wisdom into a nice, neat package? This five-point checklist is a handy resource to have in your back pocket. Establish all five areas with every campaign, every time, and you’ll get outstanding results.

When you want to get something right, consult the experts. For direct mail, there is no greater expert than the U.S. Postal Service. Here are five tips for foolproof direct mail from the USPS that every marketer should know.

Did you know that customers who shop on multiple channels have a 30% higher customer lifetime value than those who use a single channel? Omnichannel marketing works! Using a combination of digital and print in your marketing campaign generates the best results.

When designing a direct mail piece, have you ever thought about how the recipient’s eye travels around it? Understanding this basic reader behavior can help you improve your results, even if your design is already working for you.