Study: Personalization Translates Into Increased ROI

Study: Personalization Translates Into Increased ROI

1 MIN READ

The Need for Personalized Content Data-driven, personalized marketing has become nearly ubiquitous in today’s hyper-competitive economy. But is it really necessary? Can’t you just mail more generic offers at a lower cost and get the same results? Not anymore. Why? Because long-term profits have become highly[...]

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The Essential 5-Point Marketing Checklist

The Essential 5-Point Marketing Checklist

1 MIN READ

Ever wish there were a simple way to condense a wealth of marketing wisdom into a nice, neat package? This five-point checklist is a handy resource to have in your back pocket. Establish all five areas with every campaign, every time, and you’ll get outstanding results.

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5 Quick Ideas for Effective Direct Mail

5 Quick Ideas for Effective Direct Mail

1 MIN READ

When you want to get something right, consult the experts. For direct mail, there is no greater expert than the U.S. Postal Service. Here are five tips for foolproof direct mail from the USPS that every marketer should know.

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Which is Best? Print vs. Social Media

Which is Best? Print vs. Social Media

2 MIN READ

Did you know that customers who shop on multiple channels have a 30% higher customer lifetime value than those who use a single channel? Omnichannel marketing works! Using a combination of digital and print in your marketing campaign generates the best results.

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Want Better Direct Mail? Check These 5 Things

Want Better Direct Mail? Check These 5 Things

1 MIN READ

When designing a direct mail piece, have you ever thought about how the recipient’s eye travels around it? Understanding this basic reader behavior can help you improve your results, even if your design is already working for you.

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Top Reasons Why Consumers Open Mail

Top Reasons Why Consumers Open Mail

1 MIN READ

How do you get customers to open and read your direct mail? The more you know about why the mail gets opened, the more you can tweak your campaigns for maximum effectiveness.

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Perks of Using Self-Mailers in Your Marketing Mix

Perks of Using Self-Mailers in Your Marketing Mix

1 MIN READ

For many businesses, direct mail letters are their “go-to.” They are inexpensive to produce, can include BREs and other inserts, and depending on the design, can seem more personal than self-mailers. Still, the popularity of self-mailers is growing. They, too, are inexpensive and have many benefits.

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3 Steps to Making A Colorful Impact

3 Steps to Making A Colorful Impact

1 MIN READ

Effecting Decision Making Did you know that, according to CCI Inc., consumers make a subconscious judgment about people, their environment, or products within 90 seconds of viewing and that between 62% and 90% of their decision-making is based on color alone?

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Why Your Business Needs Direct Mail

Why Your Business Needs Direct Mail

2 MIN READ

Increase ROI by including direct mail in your marketing plan With marketing budgets under pressure, marketers are always looking for ways to make their customers spend more efficient. This puts direct mail in the crosshairs. With growth in many digital channels, can direct mail spend get trimmed without impacting ROI?[...]

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5 Tips for Better Direct Mail Pieces

5 Tips for Better Direct Mail Pieces

1 MIN READ

Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too. These include things like the trim size, shape, and texture of the piece. Let’s look at five considerations for creating standout mail pieces.

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