Insights on the latest in print & marketing.

Are you looking for an easy way to get information out about your company or products? Every Door Direct Mail (EDDM) through the United States Postal Service is one of the best, and most efficient ways to do so. Not sure what EDDM is or where to get started? We’ll break down what you may need to know before you jump[...]

You probably landed here because you’re interested in learning about the easiest way to tell the community about your company – great news, informing the community about your company and products doesn't have to be hard, especially with easy mailing services like direct mail. Keep reading to learn a few easy ways to[...]

As more customers start looking for experiences that feel personalized you will see less companies using multichannel and more using omnichannel. To help your company master omnichannel, you'll want to focus on finding a platform that allows you to expand your company's messaging, increase profits and improve customer[...]

WHAT IS OMNICHANNEL? Let’s talk about omnichannel. It’s a term you’ve probably heard, especially if you’re in the market to upgrade your current marketing campaigns. According to HubSpot, omnichannel is a lead nurturing and user engagement approach in which a company gives access to their products, offers and support[...]

With your customers being bombarded with so many different channels daily, how do you pick the right channel(s) to get your message across? In an ideal world, you'd use every channel your customers interact with. In the real world, however, very few companies can make that happen. Fortunately, there are some simple[...]

For years, print advertising was what most brands chose to connect with customers. You’d see it in the newspaper, a magazine or even shopping center. Now, a lot of people find themselves relying on digital media to advertise, but that doesn’t mean print advertisement isn’t still thriving. It just means businesses are[...]

Omnichannel and multichannel. Marketing terms you’ve probably heard, but what makes them different? They both involve the use of more than one channel to communicate, but there are a number of differences between the two. You may find that one is more beneficial to your business than the other.

There are many ways to engage your audience, raise your company's visibility, and define your brand in the marketplace. From drip marketing to event planning to strategic direct mail campaigns, you have many tools at your disposal. Regardless of which tools (or combination of tools), you use, here are five tips to[...]

Think about this, you come home and discover that you received a direct mail piece. Nice! We all love mail. But then you talk to your neighbor, and they got the same piece in their mailbox. Then you talk to another neighbor, and they got one, too. So did the neighbor across the street and the neighbor the next road[...]

When it comes to marketing, one channel doesn’t reign supreme. All channels work together, and the foundation beneath them is data. Data helps you create relevance, connect with your audience, and provide each individual a positive brand experience to help increase your retention rates. What is the best way to make[...]