Insights on the latest in print & marketing.

Did you know acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one? That's according to a study Harvard Business School did. This is why it's so important to maintain customer retention in your business. Let's dive into a little more about customer retention, why it's[...]

New Rates You'll see new postage rates at the post office this summer! The USPS has proposed its second postage rate increase this year and now that increase has passed through the PRC (Postal Regulatory Commission). Here's a look at what the new rates will be effective July 9th, 2023.

You’ve collected the customer data and now you’re ready to start using it to improve your marketing. So, what’s next? When it comes to using all the data you’ve collected, it can feel a bit daunting. We want to help break down the best ways to use customer data in your business. We'll go through what customer data is,[...]

You’ve used a cell phone from the same company for years, but now it’s time for an upgrade. You have no complaints with the company, the phone has been reliable and customer service has been great every time you needed them. You decide you’d like to stay with this phone brand, so you’re going to purchase the upgraded[...]

With deep history within Nebraska, Aradius Group is more than just a printer. Starting as a newspaper printer in 1858 known as Nebraska Republican, to a print shop in 1890 known as Omaha Printing Company, and now a successful printing company with the latest technology to provide clients with the best solutions[...]

Ready to start mailing pieces but overwhelmed by all the different mail sizes and information out there? Don’t worry, you’re not alone. There’s a lot to know when you’re getting started but we want to make sure you have everything you need to send mail pieces that are cost effective and useful to your business and[...]

Often when you’re starting a direct mail campaign you’re focused on the design and content you want to include in your piece. This can sometimes mean you forget about one of the costliest parts of a campaign: postage. Don’t stress though, we’re here to break down a few steps you can take to ensure you’re saving the[...]

Are you starting a direct mail campaign soon and looking for the best mailer design templates for your company but not sure where to start? Look no further! We have a breakdown of the top 10 mailer templates that help you save money and extend your marketing dollar.

Looking for a printing company to team up with for all of your projects? If so, you’re in luck! There are thousands of printing companies to pick from now, but you need to make sure you’re doing your research before you pick one. Let’s discuss a few questions you should go over with a potential printing company to[...]

Have you ever looked at your campaign budget to see that postage accounted for over 50% of it? That may catch you by surprise if you aren’t anticipating it! If that’s you, you may be looking for a way to keep postage costs down going forward. Let’s breakdown how using the right mail format can help keep costs down and[...]