Insights on the latest in print & marketing.

Ready to start mailing pieces but overwhelmed by all the different mail sizes and information out there? Don’t worry, you’re not alone. There’s a lot to know when you’re getting started but we want to make sure you have everything you need to send mail pieces that are cost effective and useful to your business and[...]

Often when you’re starting a direct mail campaign you’re focused on the design and content you want to include in your piece. This can sometimes mean you forget about one of the costliest parts of a campaign: postage. Don’t stress though, we’re here to break down a few steps you can take to ensure you’re saving the[...]

Looking for a printing company to team up with for all of your projects? If so, you’re in luck! There are thousands of printing companies to pick from now, but you need to make sure you’re doing your research before you pick one. Let’s discuss a few questions you should go over with a potential printing company to[...]

Have you ever looked at your campaign budget to see that postage accounted for over 50% of it? That may catch you by surprise if you aren’t anticipating it! If that’s you, you may be looking for a way to keep postage costs down going forward. Let’s breakdown how using the right mail format can help keep costs down and[...]

You’ve probably spent time researching how to simplify the way you’re currently getting marketing materials to your team and landed here to learn about on demand printing. So, what exactly is on demand printing? It's an online portal that allows marketers to organize, order and track all their marketing assets at any[...]

Are you looking for an easy way to get information out about your company or products? Every Door Direct Mail (EDDM) through the United States Postal Service is one of the best, and most efficient ways to do so. Not sure what EDDM is or where to get started? We’ll break down what you may need to know before you jump[...]

You probably landed here because you’re interested in learning about the easiest way to tell the community about your company – great news, informing the community about your company and products doesn't have to be hard, especially with easy mailing services like direct mail. Keep reading to learn a few easy ways to[...]

As more customers start looking for experiences that feel personalized you will see less companies using multichannel and more using omnichannel. To help your company master omnichannel, you'll want to focus on finding a platform that allows you to expand your company's messaging, increase profits and improve customer[...]

For years, print advertising was what most brands chose to connect with customers. You’d see it in the newspaper, a magazine or even shopping center. Now, a lot of people find themselves relying on digital media to advertise, but that doesn’t mean print advertisement isn’t still thriving. It just means businesses are[...]

Omnichannel and multichannel. Marketing terms you’ve probably heard, but what makes them different? They both involve the use of more than one channel to communicate, but there are a number of differences between the two. You may find that one is more beneficial to your business than the other.